How to Migrate from Adobe Business Catalyst to WordPress

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Adobe Business Catalyst to WordPress

On March 26, 2018, Adobe Business Catalyst announced that as of March 21, 2021, it will cease to exist, giving clients just three years to migrate their websites. Adobe Business Catalyst (BC) is a popular content management system known for its complete creation and management solution for business websites. Seeing as its termination date is not far off, businesses utilizing this CMS are looking to migrate their website to a suitably powered alternative.

This brings up the question of how to make your website transition as easy and effective as possible. WordPress is our CMS of choice to make the move to, but you will have to decide whether to migrate manually or get a migration expert to assist you with the process.

Migrate to WordPress

WordPress is the recommended go-to CMS when it comes to migrating from BC, largely because of its ability to match all of the functionality that Adobe Business Catalyst offers. Furthermore, it has a track record of offering excellent support, stellar SEO properties and being affordable to all business owners.

The popular CMS is used extensively worldwide, and as a result, is not going anywhere anytime soon. Unlike platforms such as BC which is coming towards its end of life, WordPress is continually developing as well as expanding its functionality and developer and user base.

Professional Migration

When it comes to migrating a website, there is no easy way to move all of your content, including web design and custom features over to WordPress. This is why most business owners opt for a professional migration company to assist them. Not only does it save you a lot of time and help you to transition smoothly without disrupting traffic to your business, but the process is also overseen by an expert who knows exactly what to do.

Professional migration companies, like WordHerd, specialize in migrating websites from one CMS to another. However, if you feel up to taking on the process yourself, we have put together some tips below to help you do it.

Manual Migration

Manual migration of any website requires meticulous planning and prioritizing the safety of your website’s data. Therefore, saving your website’s data before starting the migration process is of utmost importance.

Map Your BC Website

To ensure no content or web page goes missing during the move, it is best to map your entire website and create a list of all the URLs and titles of every page currently on it. Even though there are tools that can automate this process for you, you can also do it manually and record everything in a google or excel sheet.

Monitor Website Traffic

Knowing if your web traffic has stayed consistent throughout your move is key to establishing your migration’s success. Before commencing your migration, take a look at your website statistics on Google Analytics. This will help you to establish further down the line if traffic drops, for example, due to broken weblinks or SEO needs improvement.

If you do notice a considerable drop, you can retrace your steps and troubleshoot the problems that have arisen.

Content Audit and Migration

After conducting a content audit, you will have a clearer idea of what posts you want to migrate. However, it is important to note that Adobe Business Catalyst currently does not allow for the exportation of blog posts. This means that you will need to use an RSS Feed to migrate your posts.

In order to do this, you need to create an RSS channel on BC and assemble all of your RSS channel URLs. Thereafter, save the RSS files and then import them into WordPress. Remember to assign categories to each file after importation.

Designing Your New Website

Seeing as Adobe Business Catalyst and WordPress use two different coding languages when it comes to web design, exporting your design code to WordPress is impossible. This means it might be time to give your website a design overhaul and choose a new WordPress theme. Alternatively, your options are to hire a designer and developer to recreate your website’s look using WordPress compatible coding language.

Mailing Lists and Custom Functionality

Some custom features that you built specifically to integrate with Adobe Business Catalyst won’t be able to transition over to WordPress. This means they will have to be redesigned, probably by an agency, for the platform.

Furthermore, for email marketing integration, you will have to install a suitable plugin to perform the functions as WordPress does not come with built-in email marketing features. It won’t be a case of starting from scratch though, as BC does allow users to export email data.

Final Thoughts

Making the move to WordPress from Adobe Business Catalyst is an involved process that will require research, time and expert guidance. Regardless of whether you are calling in professional help or moving manually, keep in mind that it is better to perform the migration sooner rather than later as updates have been and will be continuing to slow down.

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