WordPress is great for so many reasons. People with little to no experience designing and creating websites can easily create a professional site in minutes, no matter how big or small. They can build sites with one or two pages, or choose to build sites hundreds of pages deep with trails and trails of complex breadcrumbs linking them together.
A lot of people shiver at the thought of a site that big, but WordPress is actually perfect for large, heavy sites. With proper planning, you can easily create your gargantuan site with no problem at all. Like what, you ask?
Make a Roadmap
First of all, you want to create a solid roadmap for your site. If you think you’re going to need 100+ pages to get the job done, think your customer journey a little more before you go building them. Figure out how users are going to get onto your site, where they’re going to go, and what you want them to do. Chances are, you don’t need your site to be as big as you thought.
On the other hand, you might need your site to be even bigger! Sometimes, huge sites are inevitable. You’ll need the right pieces of real estate to build your site on. That’s where the next tip comes in.
Get on the Right Infrastructure
When your site is housing hundreds of pages filled with videos, images, text, and code, you’re going to want a safe, secure, and most importantly, fast place to store it. That’s why a quality hosting provider is so important.
Find a host that can give you the security you’ll need. Most sites that are as large as the ones we’re referring to are eCommerce marketplaces; online stores with hundreds of products, descriptions, and images on individual pages. Ecommerce marketplaces are special because they hold sensitive customer information like addresses, card information, and driver’s license numbers. A host that can provide malware protection and free SSL certificates is a must.
Large sites prove to be difficult for a lot of servers to handle. With that much information behind the scenes, it can sometimes take a long time for them to load. Did you know that users will leave an eCommerce site if it hasn’t loaded within four seconds? A hosting provider that can offer a scalable hosting solution, as well as tools to help with page load times (like Jetpack Security Daily), will be imperative to the success of your business.
Just like you don’t want your site to take forever to load, you don’t want to have to wait forever to get quality support. After all, every minute with a down site is a minute without revenue. A hosting provider that offers 24/7 support and a skilled team of experts is vital.
A.B.O. (Always Be Optimizing)
With a site as big as the one you’re building, you can’t just set it and forget it. It’s going to take constant maintenance and optimization to keep it performing at its peak. You could do this on your own, sure, but it’s a good idea to have tools at the ready to help when you’re not around.
One of the easiest ways to continue optimizing and keep a site running smoothly is enable lazy load images. Jetpack Security Daily is a great solution that can help you easily enable lazy load—and a myriad of other optimization features—that comes absolutely free with your Pressable hosting subscription.
If your site isn’t running lazy load now, try our website speed test and see how long it really takes your site to load. Just plug in your URL and get immediate results, plus suggestions on how to speed up your site.
Organization Is Key
When planning your site, it’s important to think about it from the top down, the top being your homepage, and each new branch being a parent page and the pages that will live underneath it. Every new branch usually means a new breadcrumb in place, and another addition to the URL associated with it.
Sometimes, long URLs are unavoidable when building structure, but they don’t have to be. Plan your SERPs in advance, and make sure they make sense from a user’s perspective. Remember, your website should be organized and laid out for everyone to use.
This won’t just help from a user perspective, but from a search perspective, too. When you use sensible SERPs and headers for your pages, you make it easier for search engines to catalog and organize your content (which they really like).
Backups Backups Backups
Think back to a time long ago when we didn’t have auto-restore. Remember? When you’d have to run around the office screaming ‘SAVE YOUR WORK!’ at everyone in the building before a thunderstorm came through? Those were the good ol’ days, huh?
Auto-save and restore are great for the occasional power outage…if only there were an equivalent for your website? Many hosting providers will provide daily automatic backups to help you restore your site in the event of an emergency, but bigger sites might require even more frequent backups. Jetpack Security Daily comes standard with backup protection, so you’ll always have that second layer of security available in case an update goes wrong, malware intrusions, or other unforeseen circumstances.
Big sites don’t have to be big problems. Whether your site has 50 pages or 500+, you can easily manage it with the right combination of ingredients: proper planning and organization, for sure, but a solid hosting provider to give your site the foundation it needs for success. Find a plan that’s right for you here and learn more about what Pressable can do to help your large-scale business succeed.