How to Take Your Business to the Next Level: Choose a Robust Hosting Provider

Written by Pressable on
how to choose a robust hosting provider for your business

Why do so many people love WordPress? Because it’s easy. You don’t have to be a developer with decades of experience to use it. All you need is a decent internet connection and some time, and you can create a beautiful, functional website that you’re proud to have representing your business. 

In this article, we’ll focus on how hosting  – specifically managed WordPress hosting – lays a solid foundation for your online business to grow. It’s just one part of a series of articles designed to help you build and grow a successful online business. This series includes:

In this article, we’ll focus on how hosting  – specifically managed WordPress hosting – lays a solid foundation for your online business to grow.

 

So, You’re Building a WordPress Website…

Put simply, you can’t have WordPress without a host. But, if you think hosting is just a place to put your website, think again. Your hosting provider is a vital part of your business’ online presence, so choosing the right host is a big decision. A quick Google search will reveal a slew of options: shared hosting, dedicated hosting, cloud hosting… the list goes on and on. 

But there’s only one type of hosting that makes your life easier, offers robust features and sets your business up for success: managed hosting. But, what exactly is managed hosting? 

 

What Is Managed WordPress Hosting?

Managed WordPress hosting is just that: website hosting that is optimized for WordPress and is managed by someone else. The hosting provider takes care of the server architecture, CDN, caching, security and more so you can get on with what you do best: running your business. 

In doing some research you may realize that one provider’s managed hosting package may look very different from the next, but every managed host has one common goal: take the technical and time-intensive aspects of running your WordPress website off of your hands. Your sites are housed on the host’s server architecture, and things like WordPress updates and backups are no longer something you have to concern yourself with. 

Managed hosting also comes with a lot of support from your hosting provider. It’s like having a team full of experts, but without the overhead of an actual IT department. You delegate the majority of your IT needs to a third-party service whose entire job is to focus on you. Experts at a managed hosting provider also know a thing or two about WordPress itself and can leverage WordPress’ strengths to get the most out of your site. 

Now, at this point you’re probably asking, “How is this different?” Other types of hosting leave all the technical tasks up to you. If you’re a seasoned developer or an IT guru, that may be ok.But, not so much for the average WordPress site user who has a business to run. You also don’t have to worry about managing your servers internally which comes with overhead in the form of staffing, equipment costs and infrastructure. 

So what’s the catch? Well, managed WordPress hosting plans are a bit more expensive than other forms of hosting. But, managed hosting quickly pays itself off with the reduced stress on you and your business. Plus, you’ll have a lot more time to spend doing your day-to-day tasks, rather than worrying about troubleshooting and code pushes.

 

What All Comes With Managed WordPress Hosting?

Like we said before, different hosting providers offer wildly different packages. But, since this is an important question we will run down some of the great features and benefits of choosing Pressable as your hosting provider.

 

Space for Your Site

First and foremost, a managed host is just that: a website host. That means they provide server space for your website. But all servers aren’t created equal…

Hosts like GoDaddy will take any and all the websites they can, whether they’re built with WordPress, Joomla, or from scratch. This gives you variety, sure, but it also means the team you’ll end up working with won’t be able to help as much as one that specializes in your specific platform. 

Pressable only hosts WordPress sites. Our architecture is designed specifically for WordPress sites, by WordPress people. Our support team, you guessed it, is made up of WordPress and PHP experts that know the ins and outs of site, plugin, and core development. So when you contact our team with an issue, if we can’t fix it, we can point you to someone who can. 

 

Outstanding Performance

Did you know that 40% of visitors leave a website if it doesn’t load within three seconds? One second can mean the difference between losing a sale or gaining a customer for life. Why would you trust that much responsibility to an underperforming host? 

Instead, trust your business to a host that knows WordPress like the back of its hand (if it had one). Pressable is part of the Automattic family. That means we gain access to the same technology used at WordPress.com and WordPress VIP: data centers across the globe, redundancy on a worldwide scale, and scalability that can’t be beat. Your sites won’t perform as good anywhere else.

 

Security

If security isn’t your biggest concern in the online space, it should be. On average, a new website is hacked every 39 seconds. That means every minute, about two websites, along with their visitors’ data, are compromised. If you’re just running a travel blog, that might not be a big deal to you, but to the neighbors on your server, it sure is. eCommerce stores and other sites that take in personal information like credit cards, addresses, and social security or driver’s license numbers are at the highest risk for hacks and have the most to lose. 

If there are ever any security issues with your site, Pressable will handle them for you. The second we detect malware, you’ll be the first one to know. An expert from our team will clean up your site, restore a backup, and even comb through to see where the intrusion might have occurred. An insecure site means that all of our sites are at risk. Put plainly, we take security seriously. 

 

Automatic Core Updates

Most managed WordPress hosting provider automatically update the WordPress Core for you. This way, any security vulnerabilities from past versions are avoided and our servers stay as safe as possible. 

 

Free SSL Certificates

SSL certificates encrypt communications going to and from a server. This means any user data on your site is safe and secure. Plus it’s good for SEO!

 

SFTP and Collaborator Access

Don’t hand out your master admin password to everyone who needs to have access to your site. We allow collaborator access to our Control Panel, so your team members can get individualized permissions and access to different areas of your Pressable Control Panel. 

 

Support

Believe it or not, sometimes things go wrong. Even the best managed WordPress host can mess up from time to time, and so can the best developers. A great managed host will have an equally great support team at the ready to help their customers when something goes wrong. 

Some hosts support multiple platforms, like WordPress, Drupal, or Joomla. While this gives them an advantage in gaining customers, it doesn’t give them an advantage in support. They’ll need to hire a support team that works in multiple areas, not experts that specialize in one specific platform. 

At Pressable, our team is made up of people from all backgrounds, from developers to designers. When they’re not working with customers to solve problems, they’re looking for security vulnerabilities, staying up-to-date with the latest WordPress news, and ensuring our servers and sites are performing to the best of their ability. Plus, when you sign up for a hosting plan with Pressable, you know you’re getting the same great support no matter what level plan you’re choosing. There’s no tiered support here. We’re real people giving you real good support, plain and simple. 

 

CDN

As we mentioned before, website speed is important. If you’re like most businesses, your goal when creating a website is to use it to guide people through your sales funnel. You want visitors to become leads and leads to become customers. A global content delivery network (CDN) allows for fast and consistent asset delivery and ensures that your website receives the same speedy performance no matter what. One way a CDN does this is by keeping a cache of the most popular content on your website. This ensures it’s always available for visitors. And, because a CDN uses an algorithm to determine the best server rather than simply using geographic location, it ensures your users get a fast experience. If the closest geographical server doesn’t have the capacity, a CDN automatically locates one that does.

 

Tools for Growth

A great host isn’t just a place to park your website. A great host is a partner, a group of individuals who are invested in your business, its growth, and its success. Whether your host gives growth opportunities through their own devices or through a network of strategic partners, you should check out your opportunities before you sign up. 

What should you be looking for? A good partner program is chock full of varying companies in a variety of industries. After all, you want to cover all your bases and make sure that you’ll be able to have a quick solution at your fingertips. 

Also, be sure your host’s strategic partners work with their platform. At Pressable, we vet each one of our partners to ensure their vision, services, and most importantly, our platforms, work seamlessly with one another. 

 

Website Migration Support

We found that one of the biggest hurdles for site owners wanting to switch to a new host is the migration process. It can often take days for larger sites, and even then you still have to spend more time ensuring no functionality was lost in the data transfer. 

Instead of leaving migrations up to you (which you can totally still do, if that’s your thing), we do it for you. All you have to do is submit a migration request form in the control panel and our team will take it from there. It’s really that easy. 

Once your site is moved over onto our servers, we’ll run a comprehensive diagnostic report to see what’s going on underneath the hood. If we see any performance issues or security vulnerabilities, we’ll let you know. That way we both know your site is running at its peak. This also keeps our platform safe from malware or other security issues. It’s a win-win. 

 

A Great Deal

When it comes to managed WordPress hosting, there are plenty of options to choose from. There’s GoDaddy, Kinsta, WP Engine… the list goes on and on. Chances are, if you’re not hosting with Pressable, you’re hosting with one of these powerhouses. But, like home or auto insurance, once you find a hosting provider, you usually stick with them. Even if you could be getting a better deal somewhere else, even if the service could be better, or your website speeds could double or triple what they are, you stay where you’re comfortable. Looking at the numbers all in one place, though, could quickly change your mind.

 

WP Engine – 10-site Plan
$115/month
100k visits/month
20GB Storage
200GB Bandwidth

 

Kinsta – 10-site Plan
$200/month
250k visits/month
40GB Storage
300GB Bandwidth

 

Pressable – 10-site Plan
$90/month
150k visits/month
30GB Storage
Unlimited Bandwidth

 

Extra Time

Managed hosting takes the difficult bits of site management off of your plate and lets you get on with what you do best: running your business. We manage all the server side infrastructure for you, so there’s no need to hire an entire team of experts to work internally; we’ve already got those. And you can get a hold of them anytime, day or night with our real-time, five-star support, so you know you’re always in good hands. 

 

Conclusion

When searching for a WordPress hosting provider, think about what’s most important to you and your business goals. Is it speed and performance? Security? Reliability? Support? What factors are going to set you up for success and help you grow your business? Remember, hosting is more than just a place to park your website, and the wrong WordPress host can lead to slow load times, unreliable service, and  – worst of all – lost business.

Now that you know a bit more about managed WordPress hosting, what to expect from a hosting provider, and how it impacts your business, it’s your turn to shop around, do some research, schedule demos, and make an informed choice. We hope this article helps you find the right option for you, your business and your goals.

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