Website Hosting and SEO: What’s the Connection (and Why It’s Important)

Written by Pressable on

If you want to generate the most traffic possible to your website, you’ll need to prioritize your company’s SEO efforts. Although many entrepreneurs tend to stop here, you should also take your website hosting into consideration.

In fact, your hosting provider could have a large impact on your site’s SEO value, making it a crucial factor to keep in mind when looking to establish a stronger online presence.

Let’s explore everything you should keep in mind about website hosting & SEO.

Site Speed

If the host that you use is unable to accommodate your site’s needs, there’s a significant chance that your site won’t load as quickly as it should. In some cases, you could even experience periods of downtime that negatively affect your traffic.

Google uses metric known as bounce rate as part of their criteria for ranking sites. This term refers to users who navigate to a website only to quickly exit. A common reason behind this behavior is sluggish site speed.

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When this occurs frequently, your SEO rankings will drop since Google will assume the content is either low-quality or irrelevant.

Security

The cybercrime industry is projected to be worth approximately $6 trillion by 2021. So, it’s more important than ever to prioritize your site’s security.

If your host doesn’t take the necessary protective measures, you’re at risk of having your site hacked. Unfortunately, the downtime that results from a data breach could also impact your SEO ranking.

In extreme cases, you may find that your traffic takes months to recover to its previous levels if your site was offline for an extended period of time. Instead, it’s best to work with a provider who can minimize your security risks as much as possible.

Reliability

Your host’s overall reliability is an attribute that you need to take into careful consideration. Not only does this refer to their capability to keep your site running smoothly, but also how well they can perform their other obligations.

For instance, a provider that offers great service but has poor customer support likely doesn’t have the level of reliability that you need.

Fortunately, there are providers out there who go the extra mile in order to accommodate the needs of their clients.

Website Hosting & SEO: What Pressable Can Do for You

Your company’s website hosting & SEO is essentially the foundation of everything related to your company’s online presence. So, you’ll want to prioritize working with a professional host that can provide you the best service possible.

Pressable offers managed hosting solutions optimized for WordPress websites. That means faster performance and 99.999% uptime. Faster speed site will also maximize the number of visitors who stay on your site once they reach it.

We also implement the latest software and security measures in order to keep your website safe from data loss.

Want to learn about how we can help? Feel free to get in touch with us today to see what we can do.

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