Our mission is to simplify the publishing process on the Internet.

Over the past couple of months, we have been doing extensive research to determine how our customers are using Pressable as a Content Publishing Platform and how we can improve it in order to make publishing with WordPress effortless. We’ve gained valuable insight that led us to creating a new pricing structure, one that helps users build and publish more WordPress websites more efficiently.

While this change means higher pricing for some, most users will actually get a discount. The purpose of this article is to help answer questions you may have about our new pricing structure. We’ve taken the most common questions and compiled them in order to answer them here. If you still have a question, please create a support ticket from your control panel.

Are pageview limits per site or for the entire account?

The pageview limits described in our pricing plans are guidelines for an entire account. For example, on the $25/month plan, you can have three websites with 5,000 pageviews per site. Or, you could have one website with 15,000 pageviews or any other combination. Once either allocation is met, we recommend upgrading to the next plan.

I like my plan, do I have to upgrade?

Yes. Current customers have until Jan 31, 2014 to decide what new plan they want to move to. Simply login to your control panel at https://my.pressable.com and click on the “upgrade now” link.

When you pick a new plan, a prorated credit for the last payment made will be applied to count towards the initial sign up fee for the new plan and your billing date will be reset.


On the new $25/mo. plan I get 15,000 pageviews instead of the 100,000 previously. It looks like I’ll need to pay more now.

This is correct. We switched to this new pricing model after doing extensive research on existing and potential new customers. While this change does mean that some will be paying more, most of our customers are actually seeing a decrease in their monthly fees.

If you’re receiving 100,000 pageviews for your entire account and have less than 20 websites, you’ll be best served with the $90/month plan.


Why does it say, “You are using all the sites allowed on your plan. To add more sites, upgrade now.” when I login to my control panel?

All current customers will need to upgrade to a new plan, on or before Jan 31, 2014. If you’re ready to take advantage of the new prices immediately, simply click on the “upgrade now” link, pick the plan that best suits your needs, and get back to business as usual. If you still have questions or concerns, please submit a help request through your my.pressable.com control panel.


I have one website that gets 100,000 pageviews per month. What plan should I choose?

For websites that receive 100,000 pageviews, we recommend the $90/month plan.

With this new pricing structure, we have many options to choose from. If you outgrow the $90/mo. plan but are not ready for dedicated, private WordPress hosting solutions, contact us and we will get you setup on the right plan to fit your needs.


Do you offer staging/testing environments? Are they free?

At Pressable, we do not distinguish between staging, testing, or production environments. All websites get access to our advanced infrastructure. This is why our plans are structured the way they are. On the $25/month plan, you can have 5 WordPress installs. Two of them could be websites that you consider “live” and two could be your test or staging environments. How you use the sites is up to you.


What happens when I exceed my  pageview limit? Will you take down my sites?

If your website goes over the pageview limit, you will receive a notification e-mail from Pressable. We will help you get set up on the right plan for your needs. We will never disable your website for going over your pageview limit or automatically upgrade your account.


What happened to the free trial accounts?

With the changes we’ve made to our offering, we have ended access to any “trial” accounts. If you’re ready to sign up, simply upgrade your account and your work will be right where you left it. If you decide Pressable isn’t for you, simply contact our support team and they can make a backup of your files and database for you.

Sites that are running on a free plan and have not upgraded by December 15th, 2013 will be automatically removed from our servers.



54 thoughts on “Understanding the New Pricing Plans at Pressable

  1. Dominic Feira

    Not thrilled with the new pricing scheme AT ALL. I picked ZippyKid (now Pressable) because the lowest tier plan was perfect for me. The new plan is terrible.

  2. Martin Webster

    Really gutted. I choose ZippyKid after outgrowing my last host. ZippyKid offered headroom and breathing space to grow. Now it’s gone. I cannot justify $45 per month yet… not when the competition provide what’s needed for $25-$29 per month. So I guess I’ll be moving, which is a real shame, since I highly recommend ZippyKid.

  3. Brett

    How do you define pageviews?

    this was not something I was concerned with at 100k as I was below it (I believe). at 15k things change and I may have to watch things closer. From experience (with your competitors) the big question is in defining the metric to be measured, ergo in this case Pageviews.

  4. Rachel

    I want to stay on the plan I’m on – I do not want to change! Like the comments already, I chose the $25 package as it was perfect for my needs. 15k page views is not enough, 50k is fine. This is too big a change. I don’t need more than one site and I want to keep to what I signed up for. 15k visitors would be ok, but not page views. Please can you rethink this. I’ve been really impressed with you guys, until now!

  5. Jonathan Wold

    Hey there! Just a quick chime-in from the silent majority.. I like the new pricing structure.

    It’s a relative pain to want to set up a WordPress site on a quality host and pay the higher prices for what you know will see very little action – at least initially. I’m completely for paying for what I use, though.

    Keep up the good work!

  6. Chirag

    The primary reason I chose ZippyKid was that pricing was favorable for burgeoning startups that are tight on money. I am not a developer, therefore I don’t have to host five sites to begin with. Less number of sites with more pageviews was favorable for me.

    Additionally, what about SSL certificate I am using? It was charged additionally in old plan. How is it charged now?

  7. Jason Chou

    The new 15k pageview quota is definitely not a cost effective solution for me. : (
    I don’t know about other people, but $25/mo is a relatively significant cost for a non-ecommerce site like mine.

    If a site gets less than 15k views a month, a standard shared hosting plan is probably adequate anyways? : /

  8. Dave Z

    Bummed I’ll be working on an exit strategy. Looks like Page.ly offers 200k pageviews for $64/mo whereas Zippy/Pressable offers 100k at $90 with no indication what happens when I breach that number. Might also move back to Media Temple given their new WordPress-centric Grid bundle at $30/mo. Sigh. Was very happy here and moves suck, but I’m price sensitive and the lack of clarity hasn’t helped.

  9. Brett Bumeter

    I would feel a little more encouraged if the Pressable team was active and responsive on their own blog post about this pricing change. There are several concerns above that mirror my own, including my own question on pageview calculation.

    Given that Pressable is undergoing 2 big changes at once (pricing and name change), it would seem to be prudent to jump in and answer these questions quickly, remove doubts where possible, soothe concerns if possible, and where that isn’t possible simply thank people for their past business or something.

  10. Vid Luther

    Hi Everyone,
    Sorry for the slow response to the comments and questions on this blog post. We’ve been working internally via our help desk to answer a lot of the questions, this is how we came up with this list of questions and answers in the first place.

    @Brett regarding your question about how do we define Pageviews, we measure traffic to your site using technology developed by the folks at Github, it’s called Gauges, you can find out more about it here http://get.gaug.es/ . This is very similar to Google Analytics, or GetClicky, where a little bit of javascript is added to your site. So, pageviews are only calculated if the request to your website is capable of executing javascript, it gets counted.

    I think your concern, along with some others, has been about your traffic allocation being used up with just bot traffic. I can assure you that this is not the case with Pressable.

    We do not count traffic from bots against your monthly pageview limits.

    @jason I believe we started an email conversation last night, I’ll be continuing that conversation with you there, if there are things we feel apply to the public, I’ll add it here as well.

    @dave, @rachel @martin and all who don’t want to leave, but feel compelled to do so, first of all, I appreciate your hesitancy to leave us. You like us, and you think we provide you with a valuable service. I also understand how the sudden change in pricing changed expectations for you.

    We’re looking at all of your situations and our goals as a company for 2014 and beyond, to see what we can do.

    1. Martin Webster

      Hello Vid,

      I think your new pricing changes are geared toward those who develop or publish multiple sites. I have a single blog that is growing in popularity. I wanted a host with a similar approach to Mailchimp; building a long-term relationship with attractive price breaks. I’m not running a business so a right balance of performance, price and customer service is important to me. I thought I’d hit the jackpot with ZippyKid!

      Reliable WordPress Hosting for Businesses and Developers Who Expect More

      But it seems that the sole blogger is no longer part of your business plans. Is this at odds with the new brand name? I note that the new site makes no reference to personal publishing.

      1. Vid Luther

        Hi Martin,
        While the change in pricing and our branding may signal a change in focus, it’s actually been the focus all along, the name and branding of ZippyKid gave the impression that we were less for businesses and more for personal publishing.

        Personally, I was amazed that people who weren’t making any money from their website were capable of spending $25/month. It’s also harder to manage expectations of a customer who is not sure of what he or she wants to do with their website.

        We looked at a lot of things before we decided to implement these changes, we wanted to lower the barrier to entry to our premium service. The number one pre-sales question we got with the old brand and pricing structure was “what do I do if I have two sites?”, so we analyzed the needs of these people, and found that there is a huge market for people who want our level of hosting, but our pricing was prohibitive.

        Most people care about the number of sites they can host, along with the reliability we offer. We could’ve released plans with just the number of sites that change as you pay more, but unit costs change as the number of page views go up. So, we had to put limits to the number of page views.

        I don’t know if you needed this explanation, but I feel people in your position do deserve it. I’m trying to see if there’s a way to work with the small subset of customers in which you belong, where your costs are going up, literally overnight, yet there’s no visible change in your service. So, it’s harder for you to see.

        Would I be correct in thinking that you’re left wondering “If they could serve me so well for $25 a week ago, why can’t they do it now? What changed? I’m not asking for more.” Or something along that sentiment?

        1. Dave Z

          Would I be correct in thinking that you’re left wondering “If they could serve me so well for $25 a week ago, why can’t they do it now? What changed? I’m not asking for more.” Or something along that sentiment?”

          For me, that partially sums it up. A 2x – 3x price increase overnight is hard to swallow. I know you guys are running a business with certain costs, along with hopes for certain revenue and growth. But it’s a huge leap in price with no publicly described breathing room, tiers, etc in terms of additional page views. I run a single site and anticipate I’ll generally remain under 200k pageviews/month for some time given my publishing activities – as good as your technology and support is, I too have to balance expenses versus income. I’m hopeful you can come up with a plan or grandfather for folks like me. I’m lazy and won’t do anything until after CES in early January, so I thank you for a couple months to sort this out. But it’s looking like I’ll return to the Media Temple Grid for $30/mo – no CDN, but I can use Jetpack/Wordpress for images or the integrated CloudFlare functionality. They don’t understand WordPress the way you guys do, and the latency/speed is not as good as I’d like, but I have to balance the cost/benefit. Would you rather receive some money from me or none? If some, what’s a number that makes sense for both of us?

        2. Martin Webster

          Personally, I was amazed that people who weren’t making any money from their website were capable of spending $25/month. It’s also harder to manage expectations of a customer who is not sure of what he or she wants to do with their website.

          Believe me, I have a plan and am very clear about the direction I’m taking my blog. Indeed the fact that were talking is an indication that my plan is on track! As I said before, I’m seeking a long-term relationship with headroom, performance, and a quality service.

          Would I be correct in thinking that you’re left wondering “If they could serve me so well for $25 a week ago, why can’t they do it now? What changed? I’m not asking for more.” Or something along that sentiment?

          In a nutshell, yes. I also agree with other comments about generic hosting being adequate for low-volume sites. Why would they need premium hosting?

          The reason I chose ZippyKid (and it was a close call between yourselves, Synthesis and a handful of others) was reliability, security and performance plus the ability to grow an audience.

    2. Brett Bumeter

      Thanks for that reply. It does answer my question and in my case erases my concerns. I have a separate account with one of your competitors who count ‘visitors’ instead of pageviews. Their calculation of a visitor is triggered by any unique IP address that can place a request on a server within a 24 hour period.

      Among other things that includes Images, and at their $29 plan a CDN is not included in the price(extra $20).

      I’m not saying they are worse nor better. However, there is a very big difference between 25k visits per month and 15k pageviews.

      Two weeks ago, I was considering consolidating my zippykid account into that one. Now I understand the pain of a visitor count and even after the change, Pressable is suddenly looking a lot better than it did. I can understand why people are concerned. It seems to me (I don’t watch the copy nor the plan changes every day) that all of the Managed WordPress hosting companies have changed quite a bit over the last year. None seem to be what they were when I started with them.

      I’m finding that I have to redo a lot of research that I did a few years back, just to understand where I fit with everyone again.

      In short, the answer is definitely not simple. 🙂

  11. Brittney Wilson @ The Nerdy Nurse

    I am VERY disappointed with this new pricing structure. I have a single site that average over 30k page views. This would mean that my rate would go from $25 to $45, which is nearly double.

    I believe that you will see many of your clients leave over this. You should have given existing customers the ability to keep their plan if they liked it.

    This very much feels like the Obamacare of web-hosting, because you’re stating “This will be so much better for most people, but some of you are going to get screwed”

    Very bad business in m opinion.

  12. Steve

    I’m also concerned with the new structure. 15,000 page views seems to be an extremely low threshold for the starter plan. It really wouldn’t make any sense to host more than one website on that account.

    I’m thinking in terms of only having 100 visitors per day, with an average of 5 page views each. That relatively low number of visitors added to the 5 page views each would total 15,000 over 30 days. This would of course initiate the need to upgrade.

    Competition in this space offers 25,000 visitors per month. That same 100 visitors per day works out to 3000 visits per month against the total quota of 25,000. Upgrade time is a long way off.

    I have to agree with a comment made earlier, a website owner serving just 15,000 pages per month is probably adequately served with a shared hosting plan.

    I was only with ‘Zippykid’ a relatively short time before these changes were made. It took me a few weeks to make my decision to go with Zippykid. I originally went with the business plan, with up to 5 websites and 150k page views @ $70 per month.

    I had hoped to grow into the plan. Ultimately I decided to downgrade to the $25 plan. I’m currently exploring my options mainly due to the fact that I develop high traffic websites. The room I thought I had to grow is no longer available.

    I’m also concerned that the new brand no longer appears to offer additional page views in 100k blocks for $10. Is this still available?

    That detail was one of the reasons I chose Zippykid.

    Those are my concerns.

  13. Guy Cook

    Agree with the comments that speak of WordPress hosting has evolved, and what’s here is a good representation of customer needs, looking forward to the future comments to better measure pressable.com as a WordPress host. I like the blog model for engagement with customers, more characters allowed than a tweet.

  14. Tom

    I am also very concerned with this pricing change, we just started using the product and our bill is going to increase significantly… I guess we have to start the search again

  15. Jason Jackson

    I hate forced change, especially when the only communication is a blanket email directing you to a Q an A page. Not great customer service. We host a number of sites here and I’m not sure it will last. Unfortunate.

  16. Geoff Soderberg

    Wow. This is sad to me. You guys are acting like you don’t care about your current customers at all. I came to you only because you were recommended by my webmaster, and I trusted him. Now this makes him look bad as well. All you are doing in your comments is justifying your choices– but not really addressing our concerns in a meaningful or helpful way. We have been your loyal customers for months or even years, and now you are changing the game for us.
    You don’t seem to notice or really care that 99% of people commenting here are unhappy with the new structure. Why not just grandfather them in with their old plan that they signed up for–without knowing that the rug was going to be pulled out from underneath them. And to make these changes right before the busy holiday season–when we are busy trying to make what little we can in our online businesses. It seems we are going to be punished for trying to drive traffic to our web sites. This is bad business, and I am disappointed in you guys.

    1. Vid Luther

      Geoff and everyone else awaiting more clarity on this. I know that the lack of communication on my part looks bad, but I’m working internally on ways to address everyone’s issue in a manner that’s fair to all parties. With the combination of the US Thanksgiving holiday, the time to come up with a good answer or plan of action has been delayed.

      I’ve put all our Black Friday/Cyber Monday promo/deals on hold until we can come to a plan that works.

      1. Dave Z

        Any updates? Pleased you’re evaluating potential options for us. But the lingering uncertainty isn’t fun. January’s looking pretty booked at this point and thinking if I’m going to make a move next weekend is quiet. Thanks.

  17. Arienne Holland

    Hello, Vid. I know from direct experience how difficult it can be to make a transition like this — especially during the holidays. Hang in there. Thanks to you and your team for answering questions as fast as you can. I may not be able to stay a Pressable customer, but I would like to.

  18. How to start a blog

    Lots of complaining here. Anw, i agreeded with those who have a blog with huge traffic. For me decrease in pageview in small package doesn’t affect much.

    pressable should listen this feedback from blogger or customer!

  19. Bruce Marriott

    I wanted to add my dissatisfaction along with all the others at such a hike in prices for up to 100,000 Page views. Its an increase of hundreds of percent and like others it gives me great pause to look elsewhere for better deals and a more trustworthy supplier I can rely on.

    I too also don’t like that anything above 100,000 is wholly unspecified. Why would I trust Pressable to give me a good price when their idea of good service is to put up prices 4 fold?

    You folks need to think again about how you handle existing customers and the goodwill that should come from them. Releasing noddy Customer Happiness Report’s is not the answer.

    If your costs go up a little with inflation then fair enough, but this is well too much. And if your service goes down in scope you should cost less. So I can no longer run cost free Backup plugins in my space and email is no longer handled. As it is you have shed original obligations (from when I joined) while putting up prices earlier in the year.

    1. 1WineDude

      I’m concerned as well. I’ll probably be on the cusp of the limits and then sorely go over them over time, and I can’t justify staying at pressable if I’m forced to upgrade under that scenario. Vid had informally allayed that fear for me via email, but I’d like to echo the sentiment that many current customers like me are probably waiting in the wings to see what solution is formally presented for us. Hopefully we hear more soon. Like others, I survived the zk growing pains and am now pretty happy with the service, but not double-my-charges-without-additional-services-and-value happy.

  20. Steve

    I just wanted to let everyone know that I ultimately decided to move to a new managed wordpress host. Despite the time I invested in ‘Zippykid’ now Pressable, I felt fortunate that I was only with Pressable a few weeks before the changes to hosting plans were announced.

    In my initial search for a managed wordpress host I narrowed the field down to Pressable and WPengine. At the time, Pressable met my budget and technical requirements. WPengine was very close and only lost due to their pricing structure. That’s no longer the case.

    In any event, I’m not posting here to rant. I just want to pass on some pertinent info.

    After feeling burned by the sudden plan changes at Pressable, I made certain to check the pricing policies of other managed wordpress hosts befor making the move.

    What I found was reassuring. For example, it is well documented online that when WPengine last changed their pricing/plan model, they also offered to grandfather all existing clients. I also found some documentation to suggest another managed wordpress host did the same.

    I believe Pressable could solve the this issue by offering to grandfather all existing customers. I think most people commenting here would find that to be a reasonable solution. It also leaves the door open for those that find the new plans closer to their needs.

    And if we accept this suggestion from Pressable: (“While this change does mean that some will be paying more, most of our customers are actually seeing a decrease in their monthly fees.” ) it seems to me that offering existing clients the ability to have their original hosting plans grandfathered wouldn’t result in a significant financial hit for Pressable. It might even result in a financial gain.

  21. Heather

    Grandfathering existing customers’ plans is the right thing to do. Simple, smart, keeps your customers happy AND their business. What’s hard about making that decision/announcement?

  22. Thomas Zickell

    @Brett you do not have to use cloudflare on Pressable their firewalls and Intrusion Detection System do a better job of filtering that then cloudflare ever will. By using cloudflare you’ll simply put yourself on a weaker DNS one that has shown to be unreliable. take a look at the gauge’s website and you can do a free trial you will see what you get charged for and you will see that if you are on Pressable it’s not a bunch of bots. The idea of customers seeing cloudflare’s CAPTCHA to view my site is not worth it.

    How many people are running a business and this website represents their business? Because to me having a fast great host is worth paying for.

    I have accounts with all the managed WordPress hosting companies and a lot of enterprise hosting companies Pressable offers a lot for the money. You also have to take into consideration that Google cares about uptime and speed.

    It’s a business expense or if you were, a business you most likely don’t get much traffic. I think people are overestimating the amount of traffic that actually going to get.

    If you have a website that really gets high traffic than the cost of hosting should be irrelevant. In less you sell nothing and or represent no company all.

    There is something I think everyone is forgetting first off Pressable spent a lot of money on their infrastructure. There is nothing out there like it. No one else gives you a CDN and Google page speed it just does not• exist.

    No one offers a built-in CDN that is enterprise class like Pressable and do not confuse it with CloudFare which is a reverse proxy server on a anycast network that is meant to absorb the hits of all of its customers attacks so it is not reliable platform.

    Their offering to give their customers the ability to not have to worry about bots, DNS Failover, DynECT DNS, cleaning up a hack if it ever happened, speed issue that you’re not going to easily solve with other hosting providers even spending $250 a month.

    The comparison of pricing between Pressable & synthesis is not fair synthesis charges for bandwidth and your only allotted 50 Gb a month and when you go over that you get charged ($0.15/GB) this is in addition to pageviews. So if the average page is around 1 mg now that will add up very quickly.

    If you want the type of service that is offered by Pressable look at the cost of using this type of hardware they do on a private cloud if you want the best from that you can throw on any site take a look at distil networks pricing Starts at $100 month for ONE domain

    @dave Z
    Frankly pricing before was spectacular but most people never used 100,000 pageviews a month.

    When you look at all the other services they’ll charge for bandwidth or storage and of course pageviews

    Everyone knows page size is getting larger calculate 1 MB by googling the information in the line below

    easycalculation website-traffic-bandwidth

    As far as media temples GS offering if you have a high traffic website it is insane to use them there
    A GPU (Grid Performance Unit) is equal to: 1 GPU = 7.24% of 1 CPU for 1 hour.
    overage that your server incurred at the rate of $0.10 per GPU.

    Do you want to pay media Temple a company owned by Go Daddy that will not give you any of the advantages listed above is honestly pretty slow and has absolutely no way of informing you if you’re going over your limit. Look at their FAQ
    and their railgun CDN which sounds so good is only allotted to the server so everyone shares what they charge $200 a month for which is much less than what MaxCDN/NetDNA does for enterprise class CDN used on Pressable.

    I am certain that Vid/Pressable want to keep clients as well as make them very happy. If the new pricing becomes a true problem once it has changed I’m certain they will deal with it appropriately.

    You guys have been treated well by them give them a chance at the very least and then make up your mind.

    All the best,

    1. Martin Webster

      Hello Thomas,

      You make some assumptions. Whilst sites may average 1MB (or more) for total payload it is misleading to suggest this is true for every visit. Indeed repeat visits are likely to be much lower. Also, it is fallacious to presuppose that those who have posted do not understand their monthly traffic.

      What’s more, I think you have misinterpreted the mood of our replies. We like Zippykid/ Pressable. However, the new pricing plans don’t add up for us and this has caused us to reconsider our options.

      And the lack of dialogue is both disconcerting and disappointing.

      1. Dave Zatz (@davezatz)

        Martin is correct, Thomas. I have a good understanding of both my traffic and MediaTemple, of whom I was a customer of for several years. By the same token, I very much value Zippy’s solution – it’s why I’m a customer and had been a very vocal proponent. But, like Vid and his investors, I need to weigh the cost/benefit (with a dash of uncertainty given no documented overages and no yearly lock-in). Hopefully they’ll come up with a palatable scenario for the small percent of us significantly and negatively impacted by the new pricing structure.

  23. Vid Luther

    Hi everyone.
    Thanks for all the feedback, and spirited discussions. I have some news for you.

    For the sake of transparency with all the watchers of this thread, there are many reasons why we thought grandfathering customers was not a good idea in this case. The number one reason was because we felt that the higher number of sites was a better value for the majority of our current customers, and future customers. So, I focused our engineering resources to the best possible experience for customers who did want to switch.

    One of the drawbacks of keeping you grandfathered, would mean that any additional site you create, even for testing, would cost you extra. As opposed to your ability to have a “pack” of sites.

    We thought the ability to have more sites was a more compelling. I’m happy to say we were right. We’ve seen an uptick in new customers, and the majority of customers have switched to the new plans.

    But, this still left you in a lurch. So, we’re going to work with you individually and work something out.

    We’ve made some changes to our system to accommodate your needs, and the process to switch your accounts to these needs is manual, so we’ll contact you shortly.

    @dave z, you’ll be able to enjoy your weekend now hopefully :).

    1. Heather

      I haven’t emailed yet, as I wanted to see how it played out here in this post first before making any decisions. Will you be contacting me (and the others who commented dissatisfaction) – or do I need to “open a ticket”? Thank you for working with us.

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