Setting up an optimized, eye-catching website is a necessity for all businesses, yet some are going further by building standalone “landing pages” within their site.
Landing pages get leads, push a specific service/product, or build awareness. Each is used for a specific marketing objective and is the place where your visitors “land” after clicking on a digital ad.
While your homepage is a huge menu of everything about your business, the landing page has only one call-to-action. Businesses using landing pages are getting more leads and higher conversions.
Want to learn more about how to create a landing page in WordPress? Keep reading below for tips on creating landing pages and how to start setting them up on your site.
Why Should I Make Landing Pages in WordPress?
As we mentioned above, landing pages are a great way to connect with prospective customers.
Using WordPress for your eCommerce site is a good idea because you get a lot of bang for your buck. There are no recurring fees with its basic package and WordPress has many free options for making your site stand out.
You can create as many customized landing pages as you want. They can help generate leads and boost your conversion rates. When these pages are built with SEO optimization in mind, they can also help your search rankings.
Marketing studies have found that companies who increased their landing pages by 50% experienced a 55% increase in lead generation.
Businesses who only drive traffic to their homepage are missing a big opportunity. Targeted landing pages show your customers exactly what they’re looking for. Home pages, on the other hand, showcase the entire storefront.
The Basic Elements of a Killer WordPress Landing Page
Creating a landing page in WordPress isn’t overly complicated but certain elements need to be present.
Remember that the average attention span is about eight seconds. If you haven’t hit the objective in that short window, chances are you missed it.
The basic elements include your unique selling proposition (USP), visuals, a summary of your benefits, social proof your product is worth obtaining, and a call-to-action.
Simplicity is key here. Your WordPress landing page should be neat, organized, and easy to navigate. Your copy should be concise and clean. Any graphics or videos you have on the landing page should look as professional as possible and load quickly.
Most visitors won’t stay on your site if pages take too long to load. The result of this is a high bounce rate and eventually you’ll be penalized by search engines.
Secrets to Designing a High-Converting Landing Page
Now that you know the landing page basics, let’s talk about some key takeaways that’ll help you convert as many customers as possible.
The first thing a visitor will see is your headline. Ideally, it should be 10 words or less and describe everything the reader should know about your product or service. Below this should be subheads that reinforce your message but with a little more detail.
So much of marketing is built on feelings, so consider an appeal to base emotions like pleasure, pain, sadness, or disgust.
Pictures should be high-resolution and represent your target audience. As marketers we all understand the importance of colors and visuals. Make your landing pages eye-catching and an extension of your brand.
Not sure where to start? Revisit your buyer personas and keep testing out everything: font, copy, design, headlines, or images. It won’t take you long to find the winning formula.
Landing pages with high-conversion rates show customers what a product does for them, how it all works and provides success stories from real people.
The last, and most important step, is to provide one simple call-to-action that is easy to find and complete.
Whether your CTA is asking visitors to purchase a product with their credit card or enter an email address to access a case study, don’t make them have to hunt around for it.
Building Your Landing Page in WordPress
You’re probably wondering how to make a landing page in WordPress? Another benefit of this service is the user’s ability to upload hundreds of plugins and widgets. Some are free and others are available for a small fee.
Experienced WordPress users may want to build landing pages from scratch. For anyone with limited web design experience, plugins and web services offer easy-to-use drag and drop features. You can build gorgeous landing pages in minutes and move on with managing the rest of your business. Here are some of our top recommendations:
- Divi Builder: “A cost-effective way for designers to build out websites and landing pages for their clients”
- Elementor Pro: “A complete solution for building a customized website, with conversion-focused landing pages”
- Thrive Architect: “A cost-effective solution for building conversion-optimized landing pages with WordPress”
- OptimizePress 3.0: “An easy way to build marketing pages, without a steep learning curve”
- Leadpages: “The most straightforward solution for deploying and testing landing pages, and with powerful lead generation features”
- Beaver Builder: “A drag and drop page builder that has the capability of building landing pages”
- Unbounce: “Create and optimize dedicated landing pages that prompt your visitors with one focused goal.”
Each of these has different fees and membership packages. They also offer technical support for anyone new to building landing pages. It may take a day or two to get the service set up on your WordPress site, but then you’ll be cranking out landing pages like a pro.
Need The Right Host for Your WordPress Website?
Pressable is a world-class host offering customers fast and reliable servers, an easy-to-use dashboard, and five-star rated technical support. Pressable will manage the technical side of your website so you can focus on running your business. If that weren’t enough, Pressable is brought to you by Automattic – the makers of WordPress – so you know your website is running on a network that is optimized to get you the best performance and that the people working behind the scenes are 100% WordPress experts.
Amanda serves as the Head of Sales and Enablement for Pressable. She's worked in the tech space for well over a decade and has spent the majority of that time building/training/leading teams. She loves travel and adventure and when she's not working, you can find her spending time with her family, lounging pool/beach-side, playing tennis, working out, and meeting people/making friends all along the way!