Use HTML for Links
Don’t Forget Title and Description SEO Meta Tags
Complement Infinite Scrolling With Pagination
By itself, infinite scrolling is horrible for SEO. Search engines don’t scroll when rendering pages. Therefore, they’ll only see the content that doesn’t require visitors to scroll down. Any content that’s hidden with infinite scrolling won’t affect the page’s search rankings.
You can use pagination in conjunction with infinite scrolling for improved SEO. Pagination is a navigation process that involves separating a single long-form page into multiple short-form pages. Infinite scrolling pages are long-form. You can include pagination links to other, short-form pages that feature the hidden content on these pages.
Optimize With Minification
Some Final Thoughts