Tag: Marketing

It’s no secret that incorporating proper SEO is essential to optimize your company’s success online. After all, even the greatest content is largely irrelevant if nobody can find it. WordPress is one of the most popular…

Setting up an optimized, eye-catching website is a necessity for all businesses, yet some are going further by building standalone “landing pages” within their site. Landing pages get leads, push a specific service/product, or build…

Ever heard of customer relationship management (CRM) software? Maybe you’re already using it in your business. Did you know you can add a WordPress CRM plugin that could do a better job? CRM software connects every…

Everyone knows about the ‘usual’ SEO best practices: sprinkling keywords or phrases around a piece, working in a plethora of backlinks to yours and your partners’ pages or ebooks, ordering content using headers, big and…

We’ve all heard them, those little anecdotes about how one person got the best open rate they’ve ever seen by sending an email out at 2:13 on a Monday morning. Or have that one co-worker…

Social media has become a marketing powerhouse. Isn’t it crazy that not even ten years ago, social media wasn’t even a blip on a digital marketer’s radar? Now platforms like Facebook and Twitter (yes, we…

There are tons of things you need to do to be seen online these days–but great ads, digital tracking, and retargeting can only get you so far. For people to really be able to find…

Starting a new website is always a challenging experience. Even if you’ve already done it for multiple years, you might still feel nervous when hitting the big button. And sure, your confidence will grow with…

The digital age has brought so many advancements to marketing technology. From social media to search ads and everything in between, you’re now able to track and analyze data to your heart’s content. But in…

If you’re doing business online, the chances are you’re speaking to more than just one audience. A quick look at your Google Analytics and you might be surprised to see a number of non-English speaking…

We’re fortunate enough to live in a time where SEO strategies have non-technical elements. Believe it or not, SEO used to be even more complicated, and if you didn’t know how to code, you wouldn’t…

We asked our friends at Flank, an agency that specializes in startup marketing, to share some of their knowledge about leveraging customer success stories in digital marketing.  Unlike interviewing your colleague at the next desk…