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Blog Tag:

Marketing

Create UTM code to track analytics from all social media and marketing platforms.
SMB
What Is a UTM Code and Why Should You Use One?

The digital age has brought so many advancements to marketing technology. From social media to search ads and everything in between, you’re now able to track and analyze data to your heart’s content. But in…

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Agency
How Website Translation Is Connecting a Global Marketplace

If you’re doing business online, the chances are you’re speaking to more than just one audience. A quick look at your Google Analytics and you might be surprised to see a number of non-English speaking…

SEO Keywords ranking content
Freelancer
Using Technical and Marketing SEO Strategies

We’re fortunate enough to live in a time where SEO strategies have non-technical elements. Believe it or not, SEO used to be even more complicated, and if you didn’t know how to code, you wouldn’t…

A guy telling a story to a group of people.
Agency
How To Tell The Perfect Customer Story

We asked our friends at Flank, an agency that specializes in startup marketing, to share some of their knowledge about leveraging customer success stories in digital marketing.  Unlike interviewing your colleague at the next desk…

Speedometer sowing a high-performing website.
eCommerce
Six Ways Slow Web Performance Hurts Your Business

Every extra second your page takes to load damages your business. Every second faster elevates you above your competition. This is what we deal with every day at XWP for clients needing high tech, highly…

Person holding phone with backlinks on the screen.
Freelancer
Strategies for Getting Backlinks to a Brand New Website (Part 2)

In part one of our series, we looked at two different strategies for obtaining more backlinks to your managed hosted WordPress website and its content. This week, we’re going to look at three new strategies…

A person writing a blog article.
Agency
Is Blogging Still a Viable Marketing Strategy?

The rumors have been swirling for years—the age of the blog is over. That might apply if you’re just now launching your minimalist lifestyle blog, but what about a blog for your business? If you…

Person working on a multi-vendor website.
Agency
How to Create a Multi-Vendor Marketplace Using WordPress (Part 2)

There are so many options when creating a multi-vendor marketplace, but how should you create yours? In this blog, we’ll explore the best option for your multi-vendor marketplace: WordPress and Pressable. If you’re just now…

Person holding phone with backlinks on the screen.
Freelancer
Strategies for Getting Backlinks to a Brand New Website (Part 1)

Backlinks serve as a backbone for any website. They have acted as integral parts of online marketing for a long time now. They help to improve the traffic, ranking, and credibility of your managed hosted…

Man searching the internet
eCommerce
7 Ways to Improve Your Website Traffic

Driving traffic to your site can be tough, especially since every business is competing for the same sets of eyes. Website traffic isn’t just an indicator of how well your marketing campaigns are working; it’s…

Multi-vendor website
Agency
How to Create a Multi-Vendor Marketplace Using WordPress (Part 1)

Although WordPress was primarily released as a blogging platform, it is now used for multipurpose web applications, meaning that you can use WordPress to create eCommerce sites, manage your teams with Project Management Software, manage…

Tablet showing increased revenue.
eCommerce
Five emails to send that will grow your WooCommerce revenue

There’s so much more to email marketing than sending out a newsletter or a “10 percent off sale” announcement to your list once or twice a week. Every single time you email your customers it’s…