Did you know that 92% of customers on your website aren’t there to make an immediate purchase? Because of this, it’s vital that you learn who is coming to your site, even if they don’t buy anything. They’re likely to come back later with a bit of push in the right direction, and you must provide them with a positive experience to give them this nudge.
Using the best lead magnet ideas on the market is essential for getting information about the demographics of your consumers. This will make it easier to appeal to the ages and occupations of your target audience. It also will provide you with contact information so that you can reach out later and remind possible clients about your business.
Here, we’re going to talk about some lead magnets that potential clients will find irresistible. Read on for some ideas on how to get essential information from consumers!
There are a few components of a successful lead magnet. They must:
- Have high value (both perceived and actual) for your clients
- Solve a specific problem for your potential clients
- Provide detailed and clearly outlined benefits
- Be easy to read and digest
- Be instantly accessible
- Solidify your business as an expert in its market
Checklists do all of these things. They’re highly targeted to the clients you work with since they assume operation within the specific industry you work with. They also help provide consumers with clear solutions to issues they encounter (and other tips and tricks) in a highly readable way.
Checklists can also come in many different forms. Whether you include a checklist for other businesses to better operate within their industry or one for optimizing their social media pages, you’ll be providing real value to consumers. Giving them actionable tips helps them, shows that you know what you’re doing, and leaves them with positive feelings about your brand.
E-books provide a lot of information to readers. Unlike checklists, people will get a lot of detailed information with complete paragraphs and even chapters. This increases the perceived value of the lead magnet since a book is a more significant incentive that they might otherwise pay for anyway.
E-books are also a great lead magnet because readers will continuously be reminded of your company. Assuming that you create a high-quality e-book, no matter its length, the reader will maintain positive feelings about your brand as they read through it. When they’re finished, they will likely return to your site- now established as reputable- and make a purchase.
The temptation to offer print books may be high- after all, everyone loves getting mail. Don’t fall into this trap. E-books are instantly accessible in a way that print books aren’t. By the time a consumer receives a print copy in the mail, they may have already forgotten about their visit to your site and be confused.
Templates come in a lot of different forms. For example, you also may offer email marketing templates or content and social media calendars. These are ideal for B2B businesses that work with clients from many different industries and walks of life. They are also straightforward for B2C consumers to understand, so they’re your best bet if you’re one such business.
Remember that regardless of your lead magnet’s offerings, you’ll need a solid call to action (CTA) to get people to enter their information. So, speaking of templates here’s an excellent example of a lead magnet CTA template!
⇒ “Do (actionable task) now to obtain your free (item). Whether you’re looking to buy now or are just looking for more ways to grow your business, this (item) will provide you with ways to (fulfill specific objectives). Feel free to contact us with any questions!
4. Case Studies
Case studies showcase the ways that others in the consumer’s market have seen success with your specific product or service. They will likely include the names of these businesses, some statistics on how much your offerings have helped them grow, and a review from the client highlighting what they liked best about working with you.
This lead magnet stands out from others because it showcases your specific product. It’s tailored to your audience in a way that even other highly-targeted lead magnets aren’t. People will see why your business is the best even within the industry that you operate in. They’ll have the facts and data that prove it.
Case studies also are highly digestible. Data can be presented in the form of easy-to-read charts and graphs. You can quote short paragraphs and sentences from positive customer reviews. Since 93% of online consumers say that reviews influenced their decision to purchase, you must get them out to potential clients.
5. Industry Reports
Another data-oriented lead magnet that consumers may like is an industry report. Industry analysis reports evaluate a given industry, look at the companies involved in it, and showcase data that illustrates why you are a top-performing business within your market.
This is ideal for businesses that work with extremely niche target audiences. It makes prospects feel that your business works specifically for clients like them and makes it more likely that they’ll purchase from you.
6. Videos and Webinars
Did you know that 73% of consumers are more likely to make a purchase from a vendor that offers video content?
Videos are great lead magnets because they engage the viewer in a way that other content doesn’t. The human eye is drawn to visuals, and people remember significantly more of what they see than what they read. Additionally, since video generates around 12x more shares on social media than other content does, this is a lead magnet that will really boost visibility.
You can offer explainer videos/video testimonials in place of reviews. Incorporating these into case studies is an excellent way to combine great lead magnets. Animated infographics and live-action product videos also work wonders to showcase the products and services you have available.
Webinars are video lectures or presentations hosted online. They can be pre-recorded and uploaded or can be streamed live. These are great ways to form a tangible connection with your audience, allow them to see what those who work at your business are like, and get highly valuable takeaways from video content.
7. Free Coaching or Consultations
If your goal is to form a personal connection with those who fill out your lead generation form, nothing can beat free coaching or consultations. Both of these rewards require someone to sit down with you face-to-face over a webcam and speak with one of your experts.
Free coaching or consultations allow prospects to ask questions in real-time, making the answers more specific and targeted to their particular needs. It also lets them establish a person-to-person connection with people that work for your business. This is a great way to create some brand loyalty right off the bat before making a purchase.
The appeal of infographics also lies in their visual appeal. People remember 60% more content when they see it in image form rather than read it as text, which makes sense when you consider that the brain processes images 60,000 times faster than it processes text!
Like videos, infographics can be offered in conjunction with case studies and are a great addition to industry reports, ebooks, checklists, and templates. Make sure that your CTA emphasizes that infographics will be included in the reward for entering their personal and contact information.
Online quizzes are so much fun that people take them whenever they’re bored. There are quizzes online that tell you everything from what kind of business personality you are to which pair of celebrity shoes you’re most like.
Since quizzes are highly engaging (and basically serotonin machines when done correctly) offering them as a lead magnet is an excellent choice.
Make sure that the quiz adds real value to the consumer experience, though. Questions should each be tailored so that they can learn something about your business and their own. By the end of the quiz, they should understand how you can help them.
There’s nothing better than free stuff, and giveaways are a great lead magnet because they offer this promise. You can host raffle-like giveaways for:
- Free trials of your services
- Discounts on your most popular/reputable products and services
- Swag packs that include items like t-shirts, pens, coffee mugs, and more
- Free consultations with knowledgeable experts
- Gift cards (both to your business and other non-competitor businesses)
- Having their business shared/showcased on your social media page
These are just some of the best lead magnet ideas related to giveaways. The possibilities are limitless!
Get Started With the Best Lead Magnet Ideas
There is a multitude of lead magnet ideas that provide value to your business and your clients. However, you can’t go wrong with any of the examples that we outlined above. Now that you know how to create a lead magnet that your consumers will love, it’s time to get started.
Amanda serves as the Head of Sales and Enablement for Pressable. She's worked in the tech space for well over a decade and has spent the majority of that time building/training/leading teams. She loves travel and adventure and when she's not working, you can find her spending time with her family, lounging pool/beach-side, playing tennis, working out, and meeting people/making friends all along the way!