WooConf 2016 Recap

WooConf 2016

WooConf is a WordPress Conference geared towards users of WooCommerce. As you can imagine, it has a heavy focus on eCommerce in the WordPress Community. The event was held in Austin, Texas on April 6th – 8th 2016. We were privileged to attend the event and wanted to give you an insider’s take on this event and recap some of the highlights from the event.

First Impressions of WooConf

WooConf 2016 Stage

One thing we are very keen on is attending events that focus on user success stories. You can learn so much from hearing someone’s hard earned battle story. Very often it helps you to avoid repeating the speaker’s mistakes. This year’s WooConf was chockfull of user case studies, which was awesome. It also included sessions from ecommerce marketing professionals who shared their expertise and technologists who shared their experiences overcoming the challenges of maintaining an ecommerce site using WordPress. The event included two different presentation tracks. One track was for more technology minded attendees and the other focused on end users running their own online store. This made it very easy to focus on the best track given your needs and background.

WooCommerce Success = Great WooConf Topics


The variety of speaking topics and speakers is a testament to the widespread adoption of WooCommerce – a plugin that allows someone to convert their WordPress site into a online store. WooCommerce is one of the most popular plugins used by WordPress users. It is also the most popular ecommerce plugin used by clients on the Pressable platform. The plugin’s functionality can be extended and customized by the 100s of modules that have been developed by Woo and their partners. With so many different developers and companies investing time and effort into WooCommerce, it is no wonder that WooConf had so many amazing speakers and contributors.

Matt’s “State of the Woo” Keynote

Matt Mullenweg's "State of the Woo" Keynote

One of the featured talks was Matt Mullenweg’s “State of the Woo” keynote presentation that opened the conference. Matt provided some interesting metrics regarding Woo, such as the popularity of the WooCommerce plugin. During his presentation, Matt stated that 37% of online stores use WooCommerce, making it one of the most popular ecommerce solutions on the Internet. He also discussed some future plans for the plugin. These included focusing on localization/currency and improvements to existing products like Storefront.

Matt also announced a possible Jetpack-like solution for WooCommerce users to help make the online store experience a little easier, though there weren’t very many specifics given. Given the technical talent of the Woo team and their partners, the future for Woo is very bright.

WooCommerce on Pressable

Pressable + WooCommerce = Love

On Pressable, Woocommerce is by far the most popular ecommerce plugin. The performance and security of our platform allows online store users to feel confident that they can build and maintain their online store to scale. We also provide backups and make routine maintenance upgrades to our system (as well as WordPress itself) in order to provide online store owners peace of mind as they sell-sell-sell!!!

Did you get to attend WooConf? Have any interesting stories to share about it? Leave us a comment below!

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