When you’re trying to drive more traffic to your WooCommerce store there are plenty of options available. From paid traffic and social media to email marketing and SEO, building an online presence is within reach.
Unfortunately there is only so much time available and you have to pick and chose the right traffic source to focus on. WooCommerce SEO should not be overlooked, because it has the potential of driving high volume traffic that is long-lasting.
Ranking your WooCommerce store in the search engines will take some work. But, since SEO traffic is long-term it’s absolutely worth the effort.
Below we offer 10 of our best tips for boosting your WooCommerce store’s search engine rankings.
Of course, you need high-quality images of your products, but those alone are not enough.
If you don’t optimize your images properly they could actually be doing you a disservice. Large images, even if they’re high-quality can dramatically impact your website’s loading speeds. The slower your site loads the worse it’ll do in the search engines.
Optimizing your images requires a two-step process:
Is your current URL structure long and confusing? Does it have proper content silos to provide organization for humans and search engines?
Here are a few tips for creating the ideal URL structure for your store:
When in doubt make sure that your URL structure is logical and as simple as possible.
Having duplicate content across your WooCommerce site can lead to a rankings nightmare. A lot of larger WooCommerce sites end up making this mistake time and time again, because stores grow and products come in and out of stock.
It can be difficult to come up with creative and enticing product descriptions for every product in your store, especially when you have hundreds of similar products. But know it’s absolutely necessary.
Think about it, your product description also helps to convince your visitors to actually buy your products too. Spend time making all of your product descriptions unique and don’t copy what the manufacturer or competitors are already using.
By using structured data you’ll provide the right data for search engines to create rich snippets in search results. This will improve the appearance of your search engine listings, which can help to increase your CTR. This means that more people will click through to your site, even without any movement in your rankings.
Essentially, structured data will add additional HTML to your pages, which gives the search engines more information about what your page is about. There are a lot of different options available, including types that are specifically for eCommerce sites.
There are some WooCommerce extensions available that’ll add Schema markup to your site, but some other solid plugins include the Yoast WooCommerce SEO and All In One Schema Rich Snippets plugin.
If you’re really trying to improve your SEO, then a solid on-page optimization plugin will help a lot. Out of the box WordPress and WooCommerce are pretty SEO-friendly, but, it is a good idea to use a plugin to provide more assistance.
There are a lot of different plugins available, but one of the best is Yoast WooCommerce SEO already mentioned. This is a premium plugin, but it expands upon it’s incredible Yoast SEO plugin and adds features specifically for WooCommerce.
Some of the things you’ll be able to do with this plugin include:
A lot of people think that WooCommerce will work fine with any shared host. This might be true if you only have a few products to sell and you don’t get that much traffic.
But, if you’re serious about scaling your site, or have a high volume or products or traffic, then a WooCommerce optimized host is something you can’t live without.
By choosing a WooCommerce focused host you’ll get a managed WordPress hosting platform that’s been completely optimized for WooCommerce. This will help with Website Hosting and SEO, which will have a positive impact on your visitors and your search engine rankings.
In Google’s eyes mobile matters a lot. To start your site needs to pass the Google mobile-friendliness test. if you’ve passed this test with flying colors that’s a great start. But, it still isn’t enough.
You need to think about improving your mobile user experience factors. By having positive user experience indicators your rankings will improve.
This includes doing things like designing your site with mobile users in mind first. Google recently released an update that they’re rolling out a mobile-first index. This means that the performance and user experience of the mobile version of your site will influence how other versions of your site rank.
A lot of WooCommerce sites are notorious for having a confusing store. This isn’t the fault of WooCommerce, but more the fact that users don’t know about best practices.
Your website organization is responsible for making it easier for the search engine bots to crawl your site and improving your user experience. There is a lot you can do to help in these efforts.
Here are a few key points to keep in mind:
Finally, you’ll want to avoid any broken links. You can install a plugin like Broken Link Checker, which will analyze your broken links. Or, use an online tool like the Online Broken Link Checker. If you’ve recently changed up your URL structure, or you’ve used a lot of external links, then it’s a good practice to regularly check and update and links that are no longer working.
A blog isn’t an absolute necessity for a WooCommerce store, but it can help your rankings and it can help in converting visitors.
An store blog can provide the following advantages:
For every page, post, and product on your site, you’ll have a page title. It’s important to optimize this title for both your target keyword and to encourage click-throughs. Basically, this means you’re optimizing your titles for the search engines and for readers at the same time.
You’ll also need to think about optimizing and improving your product descriptions. Your product descriptions should include emotion to help create desire around your product, while also using logic to describe technical details of the product and show why it’s the best.
Hopefully, you have a better understanding of how you can better optimize your WooCommerce store to rank in the search engines.
Pressable is here to help in your efforts. If speed and performance is dragging down your WooCommerce store, consider moving to our managed hosting for WooCommerce stores. Explore our pricing plans to learn more.
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