How to Add Enterprise-Level Search Capabilities to Your WordPress Site

The search function on a WordPress site is one of the most fundamental parts of the overall user experience. You want it to be a positive experience for your users. Your site’s search bar is a critical navigation tool for those looking for specific information or products.

But the native WordPress search function does have limitations. It’s basic, slow, and doesn’t handle relevance well, especially for larger sites with thousands of pages. Luckily, there is a way to improve on it.

Enterprise-level search provides a way to intelligently search across a website’s resources quickly, yielding relevant results.

This article will explain why upgrading your search is crucial for large-scale websites and will guide you through the process of adding enterprise-level search capabilities to WordPress using powerful, purpose-built solutions.

The Limitations of Standard WordPress Search

Standard WordPress search has a number of shortcomings that make it a less-than-ideal search tool.

• Slowness: The native search function is database-driven and can be incredibly slow on large sites with lots of resources, which can frustrate users and also impact your SEO.
• Lack of Relevance: It uses simple keyword matching, often returning irrelevant search results that miss user intent.
• No Advanced Features: Native search lacks modern functionalities like autocomplete, typo tolerance, faceted search, and personalized results.
• Poor User Experience: These limitations lead to high bounce rates and lost conversions, as users fail to find what they’re looking for.
• Scalability Issues: It simply isn’t built to scale with growing content and userbases.

What Makes a Search Solution “Enterprise-Level”?

If you’re mostly familiar with the search functionality on your WordPress site, it’s important to know what “enterprise-level” means and what else is possible to improve your visitors’ search experience.

• Speed and Performance: A powerful search engine is decoupled from the WordPress database, using its own indexing system for quicker results.
• Relevance and Intelligence: It understands synonyms, anticipates user intent, and provides intelligent, ranked results.
• Faceted Search and Filters: Enterprise-level search allows users to refine their search by categories, tags, product attributes, or custom taxonomies.
• Real-Time Autocomplete: It can suggest relevant queries and results as the user types, guiding them to their destination faster.
• Typo Tolerance and Spell Correction: Basic user errors are accommodated and the results delivered are accurate.
• Analytics and Insights: Enterprise-level search provides valuable insights on what users are searching for, helping to inform your content and product strategy.

How to Implement Enterprise-Level Search in WordPress

To bring enterprise-level search to your WordPress site, you need to choose among the options that are available and then follow the implementation process.

The Tools: Search as a Service (SaaS) Solutions

• Elasticsearch/OpenSearch: This is a powerful, open-source search engine. It requires a dedicated server and technical expertise to set it up. Luckily, many services offer this option in a user-friendly package.
• Algolia: This tool is the market leader in SaaS search. It offers impressive search speed and relevance and offers extensive features out-of-the-box, including “search as you type” functionality. It’s accessible through an easy-to-use API and also via a WordPress plugin.
• Relevanssi: This popular plugin improves on native search by indexing more content and offering better relevance, though it is still a data-base driven tool and may not scale for very large sites.
• SearchWP: This premium WordPress-native plugin is flexible and customizable, offering custom indexing and a user-friendly no-code interface.
• Jetpack Search: This plugin is powered by Elasticsearch and offers instant results, filtering, spelling correction and support for multiple languages, while also offering real-time indexing for up-to-date search results.

The Implementation Process: A Step-by-Step Guide

Step 1. Choose Your Solution: Select a search provider, taking into consideration your site’s size, budget, and technical resources. Larger sites may find a SaaS solution like Algolia or a hosted Elasticsearch service a better fit.

Step 2. Install and Configure the Plugin: Install the relevant plugin, for example Algolia Search, ElasticPress, or SearchWP.

Step 3. Index Your Content: The plugin will connect your site to the search engine and index all your posts, pages, custom post types, etc.

Step 4. Customize the User Interface: Use the plugin’s settings to customize the search experience, including the search bar, results page, filters, and autocomplete.

Step 5. Test and Optimize: Run tests to ensure the search is fast and accurate. Use the search analytics to continually improve results based on what users are looking for.

The ROI: Business Benefits of Better Search

Delivering a stronger search experience to your site’s visitors has many benefits.

• Increased Conversions and Sales: Users who find what they need are more likely to buy from your site.
• Improved User Experience: Fast, relevant search builds trust and keeps users on your site longer.
• Valuable Business Insights: Search analytics tell you exactly what your audience wants. This data helps you improve your business based on what your customers want.
• Enhanced SEO: A great search experience reduces bounce rates and signals a high-quality site to search engines.

Enterprise-Level Search: A Strategic Upgrade

For most WordPress sites, especially larger ones with more content, native WordPress search ends up being a bottleneck. Upgrading to an enterprise-level search solution is a necessary investment to help you deliver a better user search experience and gain all the benefits that this delivers.

Remember, this is a strategic choice that turns your search bar from a simple tool into a powerful conversion and data-gathering engine.

Take some time to evaluate your WordPress site’s current performance and start exploring these advanced tools today.

Pressable Supports Enterprise-Level Search

Pressable is optimized to support WordPress upgrades like enterprise-level search by providing a hosting foundation that delivers unmatched speed, security, and reliability. Your site’s page loads are optimized to deliver an efficient and reliable experience to your visitors. We give you the technical confidence you need to focus your attention on site improvements that help you improve your overall e-commerce user experience.

Pressable—part of the Automattic family that also includes WordPress.com, WordPress VIP, and WooCommerce—is staffed by experts with the skills and knowledge to effectively manage your WordPress site. If you’re thinking about switching to managed WordPress hosting, schedule a demo to see how Pressable can support your continued optimization and growth.

Alfred Bassetti

With over a decade of invaluable experience. Alfred is not just about numbers; he's dedicated to bringing customers closer to their hosting needs through his expertise in Inbound sales, WordPress support, and Google Data Analytics Certifications. His skills in project planning, web design, and development make him a well-rounded contributor to the Pressable team. He focuses in helping people get the best possible experience with hosting by bringing customers closer to their needs!