New businesses often start with a simple dream. You have a product (or service) that solves a problem or meets the needs of a certain audience. Business owners then build an e-commerce website to sell the product. This is where the dream becomes a real business. This is where the work begins.
You take steps to drive awareness of your product, kindle interest, help customers decide to buy it, and inform them about additional purchase opportunities. The whole process is called a sales funnel. When applied effectively to your WordPress site, it can deliver increased revenue.
This blog post provides practical tips for building a successful WordPress sales funnel that increases conversions and sales.
While definitions vary, the WordPress sales funnel maps out four stages of the customer journey:
With a clear understanding of the WordPress sales funnel, you are ready to start taking steps to optimize your site and improve your conversions.
Make your website an awesome experience for visitors. It should be mobile-responsive and provide a good UX on both desktops and mobile devices.
Set up navigation on the site so it is easy and intuitive for visitors. And make adjustments to improve page loading speeds by using lightweight themes, optimizing images, and applying caching plugins.
Your landing pages should have clear headlines, benefits-focused copy, strong and clear CTAs, and minimal distractions. To assist with your landing page builds, use page builders such as Elementor or Beaver Builder. These plugins make it easy to quickly design and publish visitor-friendly WordPress pages.
In order to get visitor email addresses you need to dangle some valuable freebies in front of them. Integrate your opt-in forms with an email marketing service like MailChimp or ConvertKit.
This can be done through WordPress plugins like OptinMonster or WPForms. They make it easy to gather visitor contact information and funnel it to your email marketing tool.
Calls-to-action need to be clear, concise, and actionable. CTA placement on the page should be strategic, where a visitor won’t miss it. The best approach on your WordPress site is to use buttons, pop-ups, and in-content CTAs to help drive your visitors to the next step in your sales funnel.
Make it as easy as possible for visitors to pay you by optimizing your WooCommerce settings. Simplify your checkout with multiple payment options. Also build visitor trust by highlighting security badges on your checkout page.
WordPress plugins including WooCommerce Direct Checkout and One Page Checkout and Layouts allow you to create one-page checkouts.
Email marketing tools provide a great way to contact customers and grow a relationship with them. You can set up automated sequences that will shoot out an email to a customer following certain customer actions.
This includes abandoned cart recovery, sending a follow-up email to customers that complete their purchases. Email marketing kits also allow you to segment customers and deliver different email messaging that caters to different groups. They are easily integrated into your WordPress site and processes.
Take advantage of helpful tools like Google Analytics to gain insights into customer behavior. Also conduct A/B testing using plugins like Nelio A/B Testing and Personalizely to continue optimizing your WordPress site wherever you can.
WordPress heatmap plugins like Aurora Heatmap can be used to see how visitors are interacting with your website.
Trust is a key ingredient to converting sales. You need your visitors’ trust. This can be gained through posting customer testimonials and reviews in prominent locations on your WordPress site. A plugin like WP Testimonials can assist with this.
Or you can persuade customers to post them on social platforms like Yelp or Angi. Additionally, you can add trust badges like an SSL certification, which highlights your use of security tools to protect customers and their transactions.
Continue to harness your WordPress site to build your dream business. The sales funnel is the strategy to make this happen.
By delivering a smooth UX, serving up compelling content pages with clear CTAs, connecting visitors to opt-in forms to continue nurturing your leads, and analyzing your funnel performance, you will put the wheels in motion for increasing your conversions and driving more revenue.
Pressable makes it easy for you to adopt a sales funnel approach to your WordPress site. We provide a hosting foundation that delivers unmatched speed, security, and reliability. Your site’s page loads are optimized to deliver an efficient and reliable experience to your visitors. We give you the technical confidence you need to focus your attention on integrating useful plugins to optimize your UX and connect email marketing kits.
Pressable—part of the Automattic family that also includes WordPress.com, WordPress VIP, and WooCommerce—offers experts with the skills and knowledge to effectively manage your WordPress site. If you’re thinking about switching to managed WordPress hosting, schedule a demo to see how Pressable can support your continued optimization and growth.
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