Organic ecommerce search engine optimization (SEO) used to be all about getting your product pages to the top of the famous ten blue links. The assumption was that if you achieved that, then your store […]
If you market a business that serves a specific geographic area, search optimization involves tasks beyond standard SEO best practices. WordPress local SEO is the process of optimizing a WordPress site and off-site elements like […]
On a small WordPress site, on-site search is nice to have but not vital. However, as a site grows, visitors need a more convenient way to navigate content than menus and links. WordPress has a […]
Email newsletters have become an increasingly popular way to publish content and build an audience. One of the main advantages of email is that you aren’t beholden to an external platform. Creators gain, in theory […]
You can choose a content management system (CMS) in two ways. The first is to select a narrowly focused tool designed for your specific use case. The second is to opt for a customizable, extensible […]
Transferring a WordPress site to a new host can be a daunting proposition. However, businesses frequently find that as their site grows, its current host can no longer provide the scalability, performance, or support it […]
At a glance, WordPress and Drupal seem similar. They are both open source content management systems with their origins in the early 2000s. Both are written in the PHP programming language and supported by a […]
The search function on a WordPress site is one of the most fundamental parts of the overall user experience. You want it to be a positive experience for your users. Your site’s search bar is […]
WordPress is an open-source content management system. Users and developers are free to view and modify its code. That customizability is one of the main reasons WordPress has become so popular. Developers can create custom […]
As your business grows, at some point you will likely need to update its WordPress theme. Reasons to update a WordPress theme often include boosting performance, improving user experience, and keeping pace with branding updates. […]
Choosing the right ecommerce platform for your business has consequences. This decision affects many things integral to how you operate, including flexibility, budget, and scalability. WooCommerce and Magento are two major players in the open-source […]
New product drops are both exciting and anxiety-provoking. Your website is about to be tested by a tidal wave of customer traffic. Your systems will be tested and there’s the potential for disaster, such as […]
New businesses often start with a simple dream. You have a product (or service) that solves a problem or meets the needs of a certain audience. Business owners then build an e-commerce website to sell […]
In the age of AI, we’re all searching for ways to make the tedious aspects of our jobs easier and faster. According to a report from Formstack, 76% of businesses now use automation for standardizing […]
Wix is an excellent ecommerce solution for new online stores. It is easy to use, beautifully designed, and its drag-and-drop interface makes basic customization simple. But many store owners run into growing pains that make […]
When starting their WordPress site, many new businesses think their biggest struggle will be getting traffic to their website. In reality, their biggest challenge is lead generation. Lead generation is when visitors share their contact […]
While the day may have come and gone without much fanfare, July 1, 2024, was a momentous day for website owners. Google officially transitioned its analytics platform from Universal Google Analytics (UA) to Google Analytics […]
Many essential life activities such as shopping, banking, and job searching rely on accessible websites. It’s important that websites are designed and organized to be accessible to all users. This includes visually impaired users who […]
A WordPress site is a platform for sharing information. Business sites typically share information to support business objectives, but to do that effectively, it needs to be organized in a way that reflects how visitors […]
Web development has evolved beyond simple, monolithic websites. Many businesses are making use of social media, mobile apps, and Internet of Things (IoT) channels to deliver content to users. To make the most of this […]
Developing WordPress sites has grown increasingly complex since its release in 2003. This is a testament to the value it delivers. But a simple FTP upload is no longer the cutting edge of WordPress development. […]