When starting their WordPress site, many new businesses think their biggest struggle will be getting traffic to their website. In reality, their biggest challenge is lead generation.
Lead generation is when visitors share their contact information with you. This occurs when they respond to a pop-up, an opt-in form, or another lead capture tool on your website. It is an important sign that they are interested in what you are selling.
There are a number of WordPress lead generation plugins that simplify and optimize this process. This article will explore the top WordPress lead generation plugins, their features, and how they can help you capture more leads and convert more visitors.
Lead generation plugins are valuable WordPress marketing tools. They streamline and automate the process of lead capture, nurturing, and management. Taking advantage of the marketing tools that plugins provide, including pop-ups, opt-ins, forms, and calls-to-action (CTAs), increases the likelihood of a customer sign-up. For example, you can increase your conversion rate by 33% using pop-ups, according to one source.
Just as important, lead generation plugins allow you to track performance and better understand visitor behavior. They seamlessly integrate with marketing services like MailChimp or HubSpot and customer relationship management (CRM) platforms to deliver valuable customer data. You will not find a more cost-effective tool for organizing and optimizing your lead generation process.
Different plugins tend to specialize in supporting specific lead generation activities. They fall into six categories:
Examples: WPForms, Gravity Forms
Form builders make it easy to quickly develop and install different types of forms on your site. These plugins are good for contact forms, newsletter sign-ups, survey forms, and quote-request forms. Many form builders are drag-and-drop, providing pre-designed form fields for you to use.
Others support customizable fields and support conditional logic, where a form is responsive to different inputs from the user. Spam prevention, which can save time by blocking unwanted submissions, is another helpful feature. Integration with your email marketing service should be a priority when choosing a form builder plugin.
Examples: OptinMonster, Thrive Leads
Pop-up and opt-in tools help you collect email addresses and contact information. These plugins are useful for email list building, special offers, announcements, and abandoned car recovery. They give you access to a variety of lead capture options including exit-intent, scroll-triggered, and time-delayed pop-ups.
These tools can also you to set up slide-ins, floating bars, and content locking, where access to certain content is restricted until the user performs a desired action. Most pop-up and opt-in plugins allow you to do A/B testing to choose the most effective version of a given tool.
Examples: Elementor, Beaver Builder
Landing page builders help you develop landing pages for lead generation. These plugins are a good fit for supporting dedicated lead magnet pages, webinar registration, and coming-soon pages.
Pre-designed templates and drag-and-drop customization are helpful features common to these plugins. They also give you the ability to add in conversion-focused page features like opt-in forms and pop-ups. Once built, you can easily integrate your landing pages with your lead capture forms.
Live chat and chatbot plugins allow you to communicate directly with visitors. Good use cases for these plugins are answering pre-sale questions, instant support, and collecting contact information.
Chat features on your site can support real-time customer interaction. You can also provide automated responses to common questions and engage in lead qualification. Some live chat plugins allow you to save transcripts of visitor interactions, which can be analyzed later. Integrating your live chat plugin with your CRM delivers valuable data into your lead generation efforts.
Examples: RafflePress, Gratisfaction
Giveaways and contests can be an effective part of your lead generation strategy. These plugins help support rapid email list growth, brand awareness, and social media engagement.
When looking at these plugins, some valuable features to consider include viral sharing options and easy social media integrations. You should also look for customizable entry methods and leaderboards functions to strengthen your giveaway and contest opportunities.
Examples: TrustPulse, WiserNotify
Social Proof and Notification plugins for WordPress sites support lead generation by displaying notifications about the purchase or sign-up activities of other users on the site. These notifications build trust and create fear of missing out (FOMO) among users.
This can help urge users to share contact information and convert to a lead. Some effective features of these plugins are sharing recent sales notifications and other visitor activity pop-ups. Also look for custom messaging and psychological trigger tools.
There are many WordPress plugins available to assist you with lead generation. As you seek out the best fitting tool for you, keep these considerations top of mind:
As you implement WordPress plugins on your site, these lead generation best practices will help you gain the most value from them:
WordPress lead generation plugins are essential tools in the eternal struggle to convert visitors to your site. Doing your research and investing in the right lead generation plugin will significantly boost the growth of your e-commerce. Following the links provided to look at and compare your different options and start improving your lead generation strategy today.
Pressable makes it easy for you to add lead generation plugins to your WordPress site and capture visitor contact information. We provide a hosting foundation that delivers unmatched speed, security, and reliability. Your site’s page loads are optimized to deliver an efficient and reliable experience to your visitors. We give you the technical confidence you need to focus your attention on integrating useful plugins that help drive leads and generate more conversions.
Pressable—part of the Automattic family that also includes WordPress.com, WordPress VIP, and WooCommerce—offers experts with the skills and knowledge to effectively manage your WordPress site. If you’re thinking about switching to managed WordPress hosting, schedule a demo to see how Pressable can support your continued optimization and growth.
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