The Challenge: Enterprise-Scale Operations, Agency-Sized Team

Since 1996, Boston-based full-service creative marketing agency Getfused has delivered creative and technical work for clients across sports, financial services, hospitality, and healthcare. The agency Spencer Collier co-founded has built digital infrastructure at a scale that demands both creative depth and serious technical capability.

Today, Collier’s team of 25 manages more than 170 live WordPress sites across an active client portfolio. Keeping that footprint running at a high level while continuing to grow has meant embracing AI, not as a content shortcut, but as a full operational layer woven into how the agency works.

“This is the biggest opportunity I’ve seen in 30 years,” Collier said. “AI lets experienced people work at a level that used to take a much larger team.”

Getfused built this into real work from the start. Rather than running AI pilots off to the side, the team put it to work where it has to perform, grounded in real-world experience. The principle guiding all of it: expertise still has to direct the machine.

For a lean team managing the scale of a much larger agency, that philosophy has changed what’s possible. And nowhere did it prove itself more clearly than when a third-party email service failed affecting a majority of the fleet.

The Solution: Pressable MCP as an Operational Layer

Rather than treating AI as a content or coding shortcut, Getfused embedded Pressable MCP directly into their developer environment, making it the primary interface for day-to-day hosting operations across their entire portfolio.

“The Pressable MCP server has effectively moved most of my day-to-day site management into Claude. Instead of clicking through the dashboard or SSHing into each one individually, I just work from one place.”

– Zachary Batte, Infrastructure Administrator, Getfused

Key wins with Pressable MCP: 

• Fleet-Wide Incident Response: When a third-party email service failure knocked out outbound email across a majority of their portfolio simultaneously, the team had to adapt fast. Infrastructure Administrator Zachary Batte handled the entire triage and remediation from a single terminal session. Using Pressable MCP inside Claude, he scanned activity logs across more than 170 sites in a single pass to isolate the cause, pushed an updated configuration via WP-CLI fleet-wide, deployed a temporary plugin to bulk-resend several hundred blocked emails, then removed it cleanly once they were through. What would have been a multi-day manual crisis became an afternoon fix. “If I’d had to do this by hand without the MCP server, I wouldn’t have even tried, it would have been too time-consuming,” Batte said.

• Centralized Portfolio Visibility: With 170+ sites, tracking plugin inventory, versions, and update failures across the fleet, especially for premium plugins with their own update systems, was a persistent operational burden. Getfused built a custom interface on top of Pressable’s APIs and MCP to give the team fleet-wide visibility from one place. “We’ve never had this capability,” Batte said. “We can take a small team and do things you’d only see in enterprise environments with very large teams.”

• Routine Operations at Scale: Environment configuration, scaffolding, deployment checks, and WP-CLI commands that previously meant SSHing into individual sites now run across the portfolio from a single prompt.

The Impact: Enterprise Capability on an Agency Footprint

By anchoring hosting operations to Pressable MCP, Getfused has decoupled operational capacity from headcount. A team of 25 now executes fleet-wide code and server management tasks that typically require much larger DevOps teams, without adding people every time the portfolio grows.

The approach reflects a deliberate philosophy about how AI should work inside an agency. Collier is clear that automation handles the repeatable work, and human expertise directs everything that matters.

“AI accelerates the human expertise,” Collier said. “Expertise still directs it. This is not meant to replace people; it’s meant to give them the ability to operate at a higher level.”

That extends to how Getfused thinks about their hosting foundation. Pressable provides the stable, well-documented layer that AI can operate within reliably and keeps compounding value through tools like MCP.

For a team that has spent decades building enterprise applications for some of the world’s most recognized sports and entertainment brands, infrastructure is never an afterthought.

“We have run enterprise infrastructure built to handle Super Bowl-level traffic, from the data center era through the cloud. That experience is exactly why we value what Pressable brings. They give us a reliable foundation and keep building tools we can integrate AI on top of.”

— Zachary Batte, Infrastructure Administrator, Getfused

For Collier, that’s exactly the point. The agencies that will lead the next decade aren’t the ones with the biggest teams. They’re the ones that build the right systems and let experienced people run them.

“If you have experience in a particular field, AI is life-changing,” Collier said. “It gives you the ability to do in an afternoon what used to take weeks and not feel like you’ve lost anything when you change course.”

Results

• • 170+ sites triaged and remediated in a single terminal session during a fleet-wide email deliverability incident, turning a multi-day crisis into an afternoon fix.

• • Full plugin inventory and version status now visible across the portfolio from one custom interface built on Pressable’s APIs and MCP.

• • Day-to-day site management consolidated into a single AI environment, eliminating per-site SSH and dashboard work.

• • A team of 25 operating at the capability level of enterprise DevOps teams many times their size.

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