The Challenge: Infrastructure Chaos and the “Total Outage” Risk

Super Digital, an agency known for its vibrant superhero branding, faced a very human problem: infrastructure fragmentation. Managing 150 client sites across a patchwork of independent UK-based hosts had become a logistical nightmare.

“My brain’s busy enough,” says Founder Chris Derrer. “We had sites living everywhere. I didn’t always know which site was on which server.”

The risk was more than just a headache. Technical Lead Ryan Dakin revealed that relying on small, fragmented hosts meant a single server failure could potentially knock out their entire client base. Coupled with skyrocketing cPanel licensing costs and a “log a ticket and wait” support culture that only operated on UK business hours, the agency was reaching a breaking point.

The Solution: Centralizing on Pressable’s “It Just Works” Infrastructure

In August 2024, Super Digital began the migration to Pressable. They needed a platform robust enough to handle everything from local “one-man-band” bakeries to international firms with dedicated IT teams.

Technical Wins: Scaling at Superhero Speed

The move transformed Ryan Dakin’s day-to-day workflow from troubleshooting to billable creative work:

• • The 3-Day Shift: “We can now confidently get a site live in half an hour, whereas it could have taken us up to three days previously if things didn’t go right the first time,” Ryan says.

• • Legacy Site Compatibility: The team often takes over legacy sites that “didn’t play nicely” with other hosts. On Pressable, Chris notes, “They just worked instantly.”

• • Removing Client Friction: One-click DNS authorization has streamlined onboarding for non-technical clients, removing the need for awkward, hours-long technical calls.

• • Proactive, 24/7 Support: Moving away from the 9-to-5 UK model, the team now gets expert answers in under 10 minutes. Ryan noted the team is even proactive-checking in during migrations to offer a hand before they even ask.

The Partnership: A Self-Funding Infrastructure

While the move was driven by a need for stability, the Automattic for Agencies program provided an immediate financial catalyst. Within weeks, Super Digital received two high-quality, qualified leads directly from the program.

These were high-intent introductions that came with defined budgets and project scopes, backed by the “stamp of approval” from the WordPress ecosystem.

“Someone from WordPress recommending you… that’s about as good an introduction as you can get,” says Chris. “It’s almost selling us to the client at the same time the introduction is being made.”

The Results: 18 Months of Free Hosting

The financial impact was transformative. Those first two referrals converted into paid projects-one resulting in a major site build plus recurring branding and design contracts.

“Those two leads basically paid for our entire server costs for the next 12 to 18 months,” Chris reveals.

By eliminating the “bloated” costs of cPanel licenses and legacy hosting, and replacing them with a program that generates its own revenue, Super Digital achieved instant, positive ROI.

Looking Ahead: The “Right-Fit” Partnership

For Chris Derrer, the superhero theme isn’t just marketing-it’s about enjoying the work and having a partner that matches that energy.