In Case You Missed It: AI Workflows for WordPress and WooCommerce

For those who missed the recent panel discussion, AI Workflows for WordPress and WooCommerce: Live Event, hosted by the WooCommerce Developer Advocacy team, it was a genuinely useful, forward-looking conversation.

The panel brought together voices from across the WordPress and WooCommerce ecosystem, including SkyVerge (GoDaddy), Automattic for Agencies, and Pressable, to talk through how AI is moving past basic text generation and into practical workflows that plug directly into daily technical operations.

The session was recorded, but for a quick overview, here are the top takeaways on how AI and the Model Context Protocol (MCP) are changing agency life and store management workflows.

1. Moving past the chatbot era

A year ago, a lot of the community conversation centered on adding customer support chatbots to the front end of a website. Today, the focus has shifted to backend operations. Through tools like Pressable MCP and the WordPress core MCP integration, developers can manage entire client portfolios using simple prompts: provisioning staging environments, checking site health, and troubleshooting issues that used to eat up a whole day.

2. Shifting from maintenance to high-touch strategy

For high-touch, premium agencies especially, several panelists agreed on one thing: offloading repetitive backend work to AI frees up a team to spend more time as strategic partners. When developers aren’t buried in error logs, they can focus on the client relationship and the outcomes that relationship is actually there to deliver. AI handles the backend digging. Human expertise still drives the decisions.

3. Real-world proof: cutting days of downtime into an afternoon

During the session, the panel pointed to real agencies putting Pressable MCP to work on genuinely hard infrastructure problems.

• OWUP: Managing high-end WooCommerce sites for watch and jewelry retailers, some with over 20,000 SKUs per store, meant untangling a legacy POS system that had been quietly corrupting data for years. Connecting Claude through Pressable MCP let the team scan the database against the POS data and diagnose and patch the issue in under an hour, work that had previously gone unresolved. The full story is in the OWUP Case Study.
• Getfused: Rather than logging into each site individually, this Boston-based agency used Pressable MCP to triage a fleet-wide email deliverability incident across more than 170 sites from a single terminal session, turning what would have been a multi-day crisis into an afternoon fix. The full story is in the Getfused Case Study.

4. The Abilities API ties it all together

Underneath tools like Pressable MCP sits the WordPress Abilities API, an internal registry of what a site can actually do. Any plugin or theme can expose specific actions through it in a standardized way, and MCP is the layer that makes those actions available to an AI client externally. Extension developers are already building on this. It means plugin-specific data, like WooCommerce order or membership details, can be exposed to AI tools in a structured, scoped way instead of through blanket API access.

Watch the full session

The discussion covered plenty of other ground too, including how AI is changing the way developers write code, security and permissions models, and what agencies can start doing now to prepare for agentic commerce.

Watch the full recording and catch up on everything from the live event or learn more about Pressable MCP at pressable.com/MCP

Suzanne Kolpakov

Suzanne leads Product Marketing at Pressable, where she focuses on translating complex hosting technology into clear, empowering solutions for creators and businesses. Driven by a passion for the WordPress community, she strives to show how the right platform can be a catalyst for growth and innovation. Suzanne believes that great marketing starts with authentic storytelling and making high-performance tech feel accessible to everyone. She lives in the Metro Atlanta area with her two children and two cats. When she’s not scaling the Pressable brand, you’ll find her navigating the local trails or enjoying the vibrant energy of the South.