According to Reboot, the average ecommerce brand was found to rank for 1,783 keywords in the organic search results. Additionally, those rankings are expected to drive an estimated 9,625 organic monthly visits for e-commerce brands.
That’s clearly a huge benefit, and something worth taking seriously!
By strategically implementing SEO for your WooCommerce store, you’re positioning yourself to capture a share of the market actively searching for products like yours.
We understand that implementing SEO on your WooCommerce site might seem intimidating or cumbersome at first. However, with the help of a plugin, you can easily streamline your storefront’s product page optimization efforts and technical SEO needs.
But which SEO plugin for WooCommerce is the best?
We’re here to help you figure that out.
It’s not a requirement to use an SEO plugin on WordPress. However, there are many benefits to using a plugin to help optimize your product pages.
While WordPress offers a basic framework for building a website, its SEO capabilities are limited and often require manual adjustments, which can be time-consuming and technically challenging for many users. This is where the power and convenience of a dedicated SEO plugin can be an indispensable tool in your online visibility strategy.
An SEO plugin provides user-friendly interfaces directly within your WordPress dashboard, enabling you to manage crucial SEO elements without needing to delve into code or possess deep technical knowledge. From optimizing meta descriptions and title tags to analyzing your content for keyword usage and readability, these plugins offer invaluable assistance in making your content more discoverable.
We’ve rounded up the top five SEO plugins below and showcased their pros, cons, and standout features. We’ve also taken the time to look for any WooCommerce-specific features and benefits specifically and highlighted them in each tool description. We’ve also created another list of SEO WordPress plugins (not WooCommerce specific) that you can check out on our blog.
Yoast is the most popular WordPress plugin by a wide margin. It makes SEO approachable to all types of businesses. Yoast claims that their users “range from the bakery around the corner to some of the most popular sites on the planet.”
As long as you keep Yoast SEO up to date with the latest version, you automatically receive all the technical updates to schema standards and other technical SEO fundamentals.
Yoast works beautifully with WooCommerce and can help increase the visibility of your online store, driving more sales from search. With the Yoast WooCommerce plugin, users can create standout product titles and descriptions and receive tailored SEO analysis on product pages.
Although it’s not all roses: Yoast’s critics are quick to point out that the solution is not as feature-rich or flexible as other search optimization plugins. And in the opposite sense, perhaps it tries too hard in some ways, giving heavy-handed advice that many SEO professionals find controversial and can be difficult to walk back in your company politics, like the outdated advice of optimizing your website for keyword density.
Additionally, its WooCommerce-specific version is not free and costs about $79 a year.
Yoast’s features include:
*Please note, many of these features are only available on Yoast Premium
Rank Math is a relatively new tool compared to Yoast and All in One, but it has gained popularity rapidly among SEO consultants. Compared to Yoast, Rank Math is very comprehensive. Rank Math covers all of Yoast’s major features and quite a lot more, including features that might help you consolidate up to a dozen other types of plugins, like containing its own redirect manager, 404 monitor, semantic keyword tool, and so on.
While it’s not as popular as Yoast, Rank Math is still a well-known plugin with 3 million users worldwide. Rank Math describes itself as the “Swiss army knife of SEO,” because it boasts many advanced features that more experienced SEOs and developers will appreciate.
A standout differentiator for Rank Math is that it offers a comprehensive free plan, featuring options that are typically only available on paid plans from its competitors. It’s also appreciated for its easy migration process and its 20+ schema markups. Rank Math’s team also seems to update its product frequently.
Rank Math’s built-in WooCommerce SEO functionality makes it exceptionally easy to optimize your eCommerce stores for search. Aside from all of the benefits we’ve listed below, users can also connect their WooCommerce store with Google Analytics and receive valuable insights into website traffic and performance.
If there’s criticism of Rank Math to be had, it seems to be that some consider Rank Math so advanced that it might be overkill for small businesses. Or, many corporate users may find that Yoast’s broad familiarity, paired with a simpler experience, may offer logistical and productivity benefits that outweigh Rank Math’s advanced functionality.
Rank Math’s features include:
AIOSEO, or “all-in-one SEO,” actually predates Yoast, as it was first established in 2007. Like Rank Math, AIOSEO also has around 3 million users. On the WordPress plugin directory, users consistently rate AIOSEO as the most comprehensive WordPress SEO plugin and marketing toolkit.
It’s similar to Rank Math as it also offers an expansive feature set, an easy setup process, and an impressive free plan.
AISEO also offers advanced eCommerce SEO features. With AISEO, users can easily optimize product titles and meta descriptions. Additionally, users can take control of product image optimization and rank even higher.
AIOSEO’s features include:
Like Rank Math, The SEO Framework (TSF) plugin is well-loved within the SEO community. Its big differentiator is that when tested alongside its competitors, it’s significantly faster.
TSF is critically automated, has SEO attack protection, consistently runs checks on your site, and offers real-time caching.
TSF also has several benefits for WooCommerce stores. Firstly, it can automatically generate improvements to your product listings. For example, its automatic generation of critical SEO metadata eliminates some need for advanced SEO expertise and saves you a significant amount of time. Additionally, TSF has a unique single-page sitemap feature that they claim helps search engines rapidly find new product listings, faster.
The SEO Framework features include:
If you’re looking for a simple yet powerful SEO tool for WordPress, SEOPress is an excellent option. SEOPress offers an easy setup for beginners and more technical features for more experienced users.
A significant benefit of SEOPress is that it can manage redirects, schemas, and XML sitemaps. This eliminates the need for additional plugins. Its pro version is also a bit more affordable than many of the other plugins we’ve reviewed at $49 a year for up to five sites.
Also, specifically for WooCommerce, SEOPress offers a Google Analytics Enhanced E-commerce integration. This helps you directly track purchases, product views, adding to cart, and removing from cart events in Google Analytics, allowing you to make relevant decisions to improve your strategy.
SEOPress’s features include:
Yes, there are several free SEO plugin options available for WordPress. In fact, most of the tools we covered today have a free version available.
That being said, we’d like to note that free SEO plugins often come with limitations, such as branding, limited features, or restrictions on the number of websites you can use them on.
While these free tools can be a great starting point for small businesses or those just trying to identify if an SEO plugin is the right tool for them, those with more complex needs may find that a paid plan offers the necessary features and flexibility. Additionally, scaling your SEO needs will also become a challenge.
We hope this article helped you understand the benefits of using an SEO plugin and helped you find the best WordPress SEO plugin for your business needs.
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Pressable’s team can handle the burden of updates, security, performance monitoring, and server maintenance. It also helps you build, launch, and maintain multiple WordPress websites quickly, easily, and affordably.
Get in touch with us today to learn more!
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