Wix is an excellent ecommerce solution for new online stores. It is easy to use, beautifully designed, and its drag-and-drop interface makes basic customization simple. But many store owners run into growing pains that make scaling their Wix store a challenge.
Rigid templates restrict branding and conversion rate optimization. Integrating specialist third-party tools is more difficult than it should be. Customizations you make to a Wix store are non-transferable; you’re locked into the platform.
If you’re looking for more flexibility and control, WooCommerce is a strong contender as a Wix alternative.
WooCommerce is a powerful, customizable ecommerce platform built on WordPress. In this article, we’ll explain what makes WooCommerce different from Wix and what you can expect when migrating your store.
Let’s start with the basics. WordPress is a free, open-source content management system (CMS). You can use it to publish blog posts, run an online store, or build marketing sites. Its real strength is flexibility: the WordPress ecosystem includes thousands of plugins and themes, so you can customize a site to suit almost any purpose. WooCommerce is one of those plugins. So, to use WooCommerce, you first need a working WordPress site.
WooCommerce is a free plugin that converts a WordPress website into an online store. It adds core ecommerce features like product listings, shopping carts, checkout pages, and order management.
But WooCommerce is more than a basic store builder. Like WordPress itself, WooCommerce is extensible. That means you can add new capabilities through plugins and extensions and change the look with custom themes.
Because it runs on WordPress, you also benefit from WordPress’s powerful content management features and ecosystem of third-party tools. In short, WooCommerce gives you control over every aspect of your ecommerce experience.
If you’re considering WooCommerce as a Wix alternative, it’s important to understand how the two platforms differ. Wix is an all-in-one website builder with ecommerce capabilities layered on top. WooCommerce, by contrast, is an ecommerce framework built on WordPress that prioritizes flexibility and long-term control.
Here are six key differences that matter for store owners with growing businesses.
Wix: Wix uses a visual drag-and-drop editor that’s intuitive and fast for beginners. However, its design system is built around templates. You can modify layouts and styles within these templates, but it’s hard to break out of that structure.
Wix does provide the Wix Velo environment for deeper customization of templates and checkout workflows, but it requires developer expertise to use. And, a store extensively customized in Velo is essentially locked into the Wix platform because those customizations are non-transferable to other platforms.
WooCommerce: WooCommerce gives you full access to your site’s files. You can choose from thousands of themes or build your own. Add custom CSS, use page builders like Elementor, or hand-code your layout. It’s up to you. Any changes you make can be transferred to a different hosting platform because you own the underlying files.
Why it matters: As your store grows, brand differentiation becomes more important. You may need unique layouts or branded micro-interactions. With WooCommerce, you’re not locked into someone else’s design system and platform.
Wix: Wix offers fixed-price plans with tiered bundles. The more capabilities you need, the more you pay. You can’t disable features you don’t use, and your pricing may go up as your business scales.
WooCommerce: WooCommerce itself is free, but you’ll need to pay for WordPress hosting, a domain, and any premium plugins or themes you choose to use. But that means you only pay for what you actually need. You build and pay for an ecommerce platform tailored to your business objectives.
Why it matters: Fixed plans can be convenient at first, but many successful store owners find WooCommerce more cost-effective in the long run. You can grow your store on your terms without hitting artificial pricing walls.
Wix: Wix provides a built-in suite of SEO tools. You can edit meta tags, customize URL slugs, manage 301 redirects, edit your robots.txt file, and apply structured data markup. However, as a fully hosted platform, you don’t have full control of the platform or the ability to easily migrate or integrate specialist SEO tools.
WooCommerce: Because WooCommerce runs on WordPress, you can use industry-leading SEO plugins like Yoast and Rank Math. You can choose a high-performance WooCommerce host, optimize your site structure, create custom sitemaps, and influence every detail of your site’s loading behavior. A high-quality managed WooCommerce hosting provider will bundle performance optimization features like caching and a global edge network, both of which are essential for fast ecommerce performance.
Why it matters: Better SEO and performance mean more organic traffic and lower customer acquisition costs. Technical SEO improvements alone can have a measurable impact on search rankings and revenue.
Wix: Wix supports limited checkout customization unless you’re willing to invest in developing Wix-locked features with Velo. You can add some upsell or automation tools, but the standard checkout flows are not designed for complex use cases with custom fields or flow structures.
WooCommerce: WooCommerce integrates with over 100 payment gateways, including region-specific options and newer platforms like Stripe Link and Apple Pay. Plugins and extensions allow merchants to customize every part of the checkout process without coding, from adding extra form fields to creating one-click upsell flows.
Why it matters: A frictionless checkout process increases conversion rates and reduces cart abandonment. WooCommerce gives you the control and tools to make changes and test them.
Wix: Wix has an App Market with integrations for popular tools like Mailchimp, QuickBooks, and HubSpot. However, many specialized or industry-specific tools are not available. You can use Wix Velo to connect custom APIs or add backend automation.
WooCommerce: WooCommerce is part of the WordPress ecosystem, which includes more than 60,000 plugins and thousands of API integrations. You can connect WooCommerce to warehouse management systems, ERPs and CRMs, and dozens of marketing tools. WooCommerce also supports developer-friendly integration with custom webhooks, REST API access, and automation tools like Zapier and Make.
Why it matters: As your store scales, you will need to integrate advanced fulfillment, analytics, or marketing tools. WooCommerce’s open-source ecosystem and immense library of integrations ensure that the platform can scale with your business, making it highly unlikely that you will be forced to replatform due to technical limitations.
Wix: Your store and its data live on Wix’s proprietary platform. While Wix does offer some export options, you can’t fully access the raw database or move your site to another platform without rebuilding it. That means you rely on Wix to host and maintain access to your business assets.
WooCommerce: With WooCommerce, you own all content, orders, customer information, and product data. You will never be locked into one hosting platform because you can back up the site, export data at any time, and move it to a different host with minimal effort.
Why it matters: Owning your data gives you long-term business independence. It ensures you can scale, adapt, or move platforms without losing access to your store.
Unlike Wix, which bundles everything into one managed platform, WooCommerce requires assembling a few core components. The added setup gives you more control and flexibility, but it means there are a few moving parts you need to understand.
In addition to WordPress and WooCommerce, here’s what you’ll need to run a WooCommerce store.
This is your website’s address: usually something like yourstore.com. If you already own a domain from your Wix site, you can transfer it or update its DNS settings to point to your new WooCommerce site. If not, domains are inexpensive and can be registered with a domain registrar such as Porkbun.com or eNom.com.
Web hosting is the server space that stores your website files and serves them to visitors. Unlike Wix, which hosts everything for you, WooCommerce needs a hosting provider that supports WordPress. Managed WooCommerce hosting simplifies the process and bundles many of the features you need into one package, including WooCommerce-specific performance optimizations, round-the-clock support, and security features like malware scanning and security hardening.
An SSL certificate encrypts data sent between your store and your customers. It’s required for secure checkout. Your hosting provider may provide free SSL certificates, in which case, they’ll handle registering and installing a certificate for your WooCommerce store.
A WooCommerce theme controls how your store looks and behaves. Unlike Wix templates, which are tightly coupled with the platform’s editor, WordPress themes are more flexible and customizable. Many themes are designed specifically for ecommerce, with built-in support for product grids, shopping carts, checkout pages, and mobile responsiveness.
You can choose from thousands of themes. Free themes like Storefront have clean, reliable designs and work well for most stores. Premium themes include advanced styling options or niche-specific layouts for industries like fashion, electronics, or food delivery.
You’re not locked into one design. You can switch themes or build a completely custom design using a developer or a page builder plugin.
Migrating from Wix to WooCommerce involves moving your store’s key data from one system to another. There is no fully automated way to do this, but the process is manageable with the right tools and preparation.
You will begin by exporting your data from Wix. You can download your product list, orders, and customer records as CSV files. Then, you’ll import that data into a WooCommerce instance. WooCommerce includes a built-in product importer, and plugins like WP All Import can handle more complex data, including custom fields or images.
Some items may need manual attention, such as formatting product variations or setting up tax and shipping rules. Customer passwords can’t be transferred directly and will need to be reset.
Your site’s design won’t transfer, so you’ll need to configure a WooCommerce-compatible theme and rebuild key landing pages and navigation menus. Once your data and design are in place, update your domain settings to point to the new site, and your WooCommerce store is live.
If you’re making the move to WooCommerce, choosing the right hosting provider is as important as choosing the right ecommerce solution. Pressable offers managed WooCommerce hosting built by the company behind WordPress.com and WooCommerce. Your store runs on infrastructure purpose-built for performance, reliability, and scale.
Unlike generic hosting platforms, Pressable is optimized specifically for WooCommerce. That means faster load times, built-in caching, automatic failover, and a global CDN that keeps your store online and responsive, even during traffic spikes. Every plan includes Jetpack Security, daily backups, and smart staging environments so you can test changes safely before pushing them live.
You’ll also get expert support from WordPress and WooCommerce specialists, available 24/7.
If you’re ready to take full control of your online store, Pressable provides the performance, support, and flexibility to get you there. Schedule a demo today.
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