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What is WordPress and Why It’s the Best Choice for Building Your Business Website

Written by Jessica Frick on
What is WordPress?

If you’re planning to launch a new website, you should consider using WordPress. More websites run WordPress than any other content management system (CMS), with more than 60% of the top 100 top companies – including Disney, the BBC, Sony, Mashable, and CNN – using WordPress to bring their brands and content online. In comparison, the second-most popular CMS, Drupal, is used by less than 3% of these top-performing websites.

In this article, we’ll discuss what WordPress is and the reasons why you should choose WordPress as the CMS for your business’ website. 

 

What Is WordPress?

If you’re planning to launch a new website, you should consider using WordPress. More websites run WordPress than any other content management system (CMS), with more than 60% of the top 100 top companies – including Disney, the BBC, Sony, Mashable, and CNN – using WordPress to bring their brands and content online. In comparison, the second-most popular CMS, Drupal, is used by less than 3% of these top-performing websites.

In this article, we’ll discuss what WordPress is and the reasons why you should choose WordPress as the content management system for your business’ website.

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If you do a simple Google search for WordPress, you’re probably going to realize there are listings for WordPress.org and WordPress.com. We have an in-depth article outlining the differences between WordPress.org and WordPress.com, but to summarize:

WordPress.org is where you can download the free, open-source WordPress software, as well as an extensive listing of WordPress themes and plugins that help you expand and customize your web experience. If you download WordPress from WordPress.org, you will need to buy a domain name and select a hosting provider before you launch your site. 

WordPress.com provides users with a what-you-see-is-what-you-get (WYSIWYG) version of the open-source WordPress software in a for-profit format with hosting provided by Automattic’s cloud-based data network. You can buy a domain name and hosting directly from WordPress.com. 

NOTE: Pressable – also an Automattic invention – uses this very same global data infrastructure for our managed WordPress hosting services.

Because of its unrivaled popularity, many web hosting providers – like Pressable – offer plans with pre-installed WordPress. Once you’re subscribed, the host will automatically install WordPress on your domain using your preferred settings. Subscribing to one of these plans is an easy, hassle-free way to launch your WordPress website. Just follow the web host’s instructions, which may include changing your domain’s nameservers and changing the “Site Address URL” from the CMS’s interface, after which you’ll have a fresh WordPress website ready to develop.

 

So, Why Should I Choose WordPress for My Business Website?

One of the coolest things about WordPress is that it’s free, open-source software. Sure, you may need to pay for specific plugins and themes, as well as your domain name and hosting, but you will never pay to use WordPress (the same can’t be said about Wix, Squarespace, and Shopify).

WordPress has a massive open ecosystem with millions of WordPress users hosting over 455 million websites.

But, there are other advantages as well. Such as:

 

1. It’s Perfect For Content Marketing

One of the main reasons businesses use WordPress is that it’s perfect for content marketing. Content marketing involves creating a wide range of blog posts designed to appeal to viewers on Google and convert them into customers. By using WordPress’ content management features, you can create high-quality content with ease.

WordPress makes it simple to create blog posts, add meta tags, organize your content, and even change how the title and description show up on Google, helping you with search engine optimization. As such, you can create all kinds of enticing blog posts that are likely to get clicks on Google. It also lets you adapt your blog posts to make them more readable and mobile-friendly.

What’s more, you don’t have to do all of the work yourself. WordPress allows you to add new writers seamlessly. That means that if you want your employees to write blog posts or even want to hire freelancers to handle the job for you, you can add them to your WordPress account and allow them to create top-notch blog posts for your business.

 

2. You Can Enhance The Aesthetics Of Your Website

WordPress doesn’t just allow you to make great blog posts. It can also help you build an entire website, complete with a good-looking professional layout that will make your website easier to navigate and cause your viewers to stay on your website for longer.

Right from the get-go, WordPress offers a range of professional templates and themes that you can use for your business website. You can also customize the colors, fonts, logo, banner, and various other visual features to make your site look unique. While there are many free themes, there are many more inexpensive WordPress templates and themes, all of which are incredibly easy to use.

If you want to enhance your WordPress website further, you can also enlist the help of a professional web design service to create an attractive website for you. Web developers will already be more than familiar with WordPress and can design your website using its features. You can even create an account for your WordPress developers to allow them to make the visual changes they need to without impacting anything else on your website.

 

3. It Can Help With Your Social Media And Email Marketing

Using WordPress isn’t just great for content marketing and improving your search engine optimization (SEO). It can also help you with various other forms of digital marketing. Two common marketing methods that all businesses should use are email marketing and social media marketing, and WordPress can help with both of these.

When you create high-quality blog posts on WordPress, posting them on social media can help you gain more viewers and generate more buzz for your business. What’s more, you can even allow readers to share your blog posts with their social media followers. This is an excellent way to boost your traffic and increase customer conversions.

As for email marketing, you can easily add a subscription box to your WordPress pages allowing readers to sign up for your email list instantly. You can then send them all kinds of emails about your latest blog posts, your most enticing products, and your latest sales and promotions. All of this can result in more customers and more sales for your business.

 

4. You Can Use WordPress From Anywhere

Remote working is becoming more and more common worldwide, and having tools that allow you and your employees to work from anywhere is always a plus. This is another one of the key reasons why your business should use WordPress. Not only is it straightforward to use, but it allows you to handle your website from anywhere.

You can log in to your WordPress account to create blog posts and enhance your website from your office, home, or even a local coffee shop. What’s more, you don’t even need a computer. You can simply log in via the WordPress app on your smartphone if you want to make quick edits or check your analytics.

This also applies to your employees, freelance workers, and anyone else who helps you with your website. You can create accounts for them to log in and work from anywhere instantly. You can also control their permissions so they can only access the features they need. This makes it easy to work with a remote team without accessing any sensitive business data.

 

5. WordPress Plugins Can Help You Enhance Your Success

While WordPress offers plenty of features to build a successful business website, create enticing content, and boost your marketing efforts, you can also find a wide range of WordPress plugins online. More often than not, you can find free WordPress plugins to meet your needs. These can help you do more with your WordPress account and enhance your success significantly.

For example, Yoast SEO is a free WordPress plugin that helps you improve the SEO of all your blog posts. It’s free, easy-to-use, and can help you significantly boost your Google search rankings. You can also use Sassy Social Share to get more shares on social media and Thrive Leads to grow your email marketing efforts.

These are just a few of the multitude of WordPress plugins available, and you can find plugins for pretty much everything from adding an online store to your WordPress site to creating coupon codes for customers. What’s more, many of these WordPress plugins are either cheap or completely free to use and can work wonders for boosting your profits.

Using WordPress for your business website can have all kinds of benefits. Not only can it help you create high-quality content to boost your Google search rankings, but it can also help you work remotely, build your email list, improve your social media marketing, and make your website look better, among many other benefits.

WordPress is free for personal as well as business websites and it’s easy to implement it into your website. It’s also easy to customize with themes and plugins, create accounts for your team, and handle all other kinds of business tasks without any hassle. If you aren’t already using WordPress to enhance your website, you should start using it as soon as possible.

And once you’re ready to find a hosting provider for your new WordPress website, make sure you schedule a demo with the team here at Pressable. Our friendly, knowledgeable team will walk you through every aspect of our hosting platform to ensure you understand all the features and benefits and feel confident that Pressable is the right home for your website. 

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Jessica Frick

Jessica serves as the Director of Operations for Pressable and spends her days focused on creating the best managed WordPress hosting experience possible. She's been using WordPress since 2008 and has been serving in WordPress-focused roles since 2010. When she's not working, you can find her spending time with her family, serving in her community, watching hilarious dog videos online, or brewing a pitcher of iced tea.