Did you know that 83% of people over 13 years old in the US use social media?
Numbers like these show just how much exposure social media can garner your brand. Social media can drive traffic to your site and ramp up sales. Research shows that 90% of consumers buy from brands they follow.
However, gone are the days of overnight social media success stories. Nowadays, it takes time and planning to grow your followers and build your reach – especially if you handle social media for a brand or organization.
However, brands can achieve decisive social media success, providing they implement the right strategies.
Keep reading for a list of pro-level tips that will help you grow in the new social media era.
Bypass Landing Pages Where Possible
If you’re promoting on social media, one of the hottest new social media marketing tips is to bypass landing pages where possible.
Why? Because landing pages can be leaky.
No matter how well you optimize your landing page, it presents one more obstacle for your lead to overcome before converting.
So how can one effectively bypass the landing page stage when promoting on social media?
One way to do this is by utilizing things like Facebook’s “Call” button when running Facebook ads.
The “Call” button takes prospects directly to the calling app on their phone – assuming they are browsing on mobile. But, seeing as 98.3% of Facebook users access their accounts via their phones, this is an ideal way to cut out the landing page step completely. This means one less hurdle for the prospect and a higher chance of a conversion.
Repurpose High Converting Ad Copy
Another top tip for achieving social media success as a marketer is to repurpose your top-performing PPC ad copy.
If you have already invested time into creating top-notch ad copy that you know converts – why not reuse it for your social media campaigns? After all, this copy has already proven itself to be engaging and persuasive.
Besides repurposing it for social media ads, you can also incorporate some elements of your ad copy in posts. Besides saving you time – and potentially increasing conversions – this strategy also creates a seamless experience for your target audience across PPC and social media.
Target Life Events
A powerful, pro-level tip for increasing the effectiveness of social media ads is to target life events.
Social media apps like Facebook and Instagram allow for very refined targeting. Not only can you target the right people in the right places, but you can also target them at the right time through life events.
For instance, if the brand you’re promoting sells babywear, you can target expecting parents.
Or, perhaps you’re promoting romantic package tours and vacation stays? In this case, you can target your ads to couples whose anniversaries are coming up.
Boost Your Social Media Success With Stories
If you have yet to start tapping into the power of stories on social media apps, now is the time to start. Content with such a short lifespan might seem like a poor investment of your marketing budget, but if you want to enjoy social media success – stories are a must.
As users’ news feeds become polluted with ads and marketing messages, stories offer a unique way for brands to engage with their audience. Stories allow you to take customers behind the scenes and share with them how a company runs.
What’s more, stories can exponentially expand your reach. According to reports, 500 million people view Instagram stories daily, equaling almost half of Instagram’s daily user base.
Another benefit of stories is they give you a chance to provide your audience with sneak peeks, previews, and other exclusive content.
Use Social Media Ads for Remarketing
Most marketers are aware that remarketing is one of the most effective ad strategies with some of the highest ROI numbers in the industry.
Case studies show that remarketing can increase ROI by 20% and ramp up revenue by 30%.
One of the go-to remarketing methods is via Google ads. However, did you know that you can also use social media ads to boost your remarketing and social media campaigns?
By using both Googe and social media ads, you can follow leads around the web and draw them back into your sales funnel directly from their favorite social media apps.
Conduct A/B Testing for Social Media
If you’re a marketer or a web developer, you may already carry out A/B testing on landing pages and other website elements.
However, were you aware that you can apply this practice to social media posts?
The easiest way to A/B test posts is to post multiple variations of one post. Although you will have to factor in variables like posting times, this should give you an idea of what headlines and copy your audience responds to most.
Streamline Manual Tasks
To help you sustain a consistent posting rhythm, try to streamline as many manual social media tasks as possible.
For instance, if you have a WooCommerce site, you can integrate your Facebook and Instagram accounts and make all your products visible to people visiting your social pages.
You can also set up a list of re-usable hashtags with which you can populate all your new posts. Instead of manually researching new hashtags every time, you can use your pre-made list to save time and maximize your hashtag game.
Social media success isn’t as straightforward as it used to be. However, if you think outside the box and follow the right strategies, you can grow a following that translates into loyal customers, increased sales, and enhanced reach.
Jessica serves as the Director of Operations for Pressable and spends her days focused on creating the best managed WordPress hosting experience possible. She's been using WordPress since 2008 and has been serving in WordPress-focused roles since 2010. When she's not working, you can find her spending time with her family, serving in her community, watching hilarious dog videos online, or brewing a pitcher of iced tea.