6 Benefits of Hosting Your WordPress Website on the Cloud

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Hosting WordPress websites in the cloud has become increasingly popular among agencies, freelance developers, website admins, and e-commerce businesses that prioritize speed, reliability, scalability, and security. And with good reason. There are many benefits of cloud hosting, and finding the best cloud hosting for WordPress can help you run your business more effectively.

Many people have questions about cloud hosting like: 

  • What is WordPress cloud hosting?
  • Are there advantages of cloud hosting?
  • Is WordPress cloud-based? 

Unlike shared, virtual private server (VPS), and dedicated hosting, cloud hosting doesn’t rely on a single server or data center. Instead, it uses clusters of remote servers in multiple data centers worldwide. Cloud hosting allocates a fixed amount of virtual resources from these server clusters to each service’s customers. Because of this unique architecture, there are multiple WordPress website cloud hosting benefits.

1. WordPress Cloud Hosting Delivers Faster Speed

WordPress website cloud hosting is typically faster than traditional web hosting services. If you use shared hosting, your website has to compete for the virtual resources of a single server or data center. Since it’s not uncommon for shared servers to host hundreds or even thousands of websites, that’s a lot of competition. The result is a website that may load quickly sometimes and struggle to load at others. 

VPS and dedicated hosting are significantly better for providing resources since yours is the only website running on a given machine. But they still can’t match the lightning-fast performance that a cloud hosting provider can provide without purchasing access to a global CDN like Cloudflare, which can get expensive depending on your needs.

When you use a cloud hosting partner like Pressable, your WordPress website has exclusive access to a given amount of virtual resources from a cluster of interconnected servers. If another customer’s website experiences a traffic spike or if one of the servers in the cloud cluster experiences a technical hiccup, it won’t affect your site’s performance. Instead, your website will continue to load quickly for visitors.

Additionally, most premium cloud-based WordPress hosts provide free access to a CDN. So, while the cost of WordPress cloud hosting may appear higher than that of shared hosting – or even a VPS – you ultimately get a greater value and eliminate the need for specific third-party tools to achieve the same level of performance.

2. WordPress Cloud Hosting Offers More Scalability

Another reason to consider hosting your website on the cloud is scalability. Websites require different amounts of virtual resources depending on traffic. As your website’s traffic increases, for instance, it will require more virtual resources from the server or servers on which it’s hosted. On the other hand, it will require fewer virtual resources when it decreases.

As we stated earlier, your site has to compete with others for resources if you’re using shared WordPress hosting. So, if you receive an unexpected spike in traffic, some users may be unable to access your website. 

On the other hand, cloud WordPress hosting is engineered with scalability in mind. So, if your business becomes insanely popular or some of your website content goes viral, your site will continue functioning. If a product or service you offer starts to generate a lot of site traffic, you won’t have to worry. Your customers will still be able to access that sales page to make a purchase, and you won’t be stuck on hold with a traditional hosting company’s customer support hoping you can fix the issue in time to not miss out on too many sales.

With cloud hosting, you can also easily add or reduce bandwidth or storage, which is not easy to do with traditional hosting. This ability can be useful when you have an upcoming launch with a huge waitlist of excited customers. Plus, having a WordPress cloud host that can grow with your business means you know you’re always covered.

3. WordPress Cloud Hosting Provides Redundancy and Reliability

Because it uses a cluster of servers rather than a single server or data center, cloud WordPress hosting offers redundancy to reduce or even eliminate instances of downtime. If one of the servers in the cloud cluster goes down, the other servers will take over to ensure your site stays up and running.

The redundant architecture of WordPress cloud hosting promotes exceptionally high uptime that’s virtually unheard of in traditional web hosting services. It’s improbable that all the servers in your website’s cloud cluster will ever go down simultaneously. 

For example, Pressable’s cloud-based WordPress hosting network was designed by the same minds behind WordPress.com and WordPress VIP with redundancy and WordPress automatic failover built-in. That’s why we’re the only managed WordPress hosting provider that guarantees 100% network uptime in our SLA.

This redundancy is one of the many benefits of cloud hosting. With traditional hosting, your site could go down when a single server fails, leaving your customers to wonder what happened to your site and if they’re better off purchasing elsewhere. But with cloud hosting, when one server fails, another takes over, keeping your site up and functional. Your customers can still access your site, and you never miss a sale.

4. You’ll Have Improved Security with WordPress Cloud Hosting

No one sets out to have their website hacked, but it happens all the time. Whether an employee accidentally clicks a malicious link in an email or a brute force attack gains login credentials to your site, a hack can spell disaster for your business if your site is vulnerable.

You can rest assured that your website is secure when hosted on the cloud. Many people associate cloud services, including WordPress cloud hosting, as easy to hack since they are entirely online. Cloud-based hosting, however, offers multiple safeguards to protect your website from various cyber threats.

Cloud hosting providers use virtualization technology to segment each customer’s virtual resources and data. No other customer can access your website’s virtual resources or data, even if they host their website on the same cloud cluster. Furthermore, a malware infection on any single server won’t affect your website. If one of your website’s servers is infected with malware, the cloud hosting provider can isolate it until the infection is removed.

Additionally, Pressable employs a web application firewall (WAF) for enhanced network security. A WAF acts as a proxy between the user’s browser and the webserver to review input and determine if it should be transferred to the webserver. So, for example, if an attacker sends malformed input in the textbox to perform a SQL injection attack, our WAF detects it and blocks any malicious code from reaching the database server.

5. You’ll Enjoy Better SEO with WordPress Cloud Hosting

Hosting your WordPress website on the cloud solves both website hosting and SEO issues and can result in higher search rankings. Search engines use speed and uptime as ranking signals. Google’s Matt Cutts recently confirmed that an outage of just 15 minutes would – to some degree – impact a website’s rankings.

Cloud-based WordPress hosting is fast and reliable, making it an effective hosting solution for search engine optimization. Search engines will notice that your website loads more quickly for visitors and is rarely (or never) down. As a result, the search engine algorithms will prioritize your website in search results above competitors.

Cloud hosting alone probably won’t drive your website’s organic listings to the top of search, but it will send the right signals to improve SEO results. So with a content strategy and consistent work, your site will eventually appear on the first page of Google search results. And your hosting won’t hold you back from gaining organic search traffic and turning them into leads.

6. You’ll Get Amazing Customer Support with WordPress Cloud Hosting

Cloud-based WordPress hosting providers – like Pressable – offer exceptional customer service and support. Suppose you have a question or concern regarding your website. In that case, you can contact your cloud hosting provider directly for assistance and get timely help from people who know the platform – and WordPress – inside and out. 

As a website owner, that means you don’t have to worry about your site breaking in the middle of a big product launch or when your content goes viral. If it happens, your hosting provider will help you get your site back online. Experts are there to help you fix the issue, and you don’t miss out on sales or email signups because your site crashed.

For example, Pressable’s world-class support team quickly handles all hosting-related issues and questions and concerns regarding WordPress, WooCommerce, Jetpack, and more. We do this 24/7 to ensure we exceed your expectations and have the best possible hosting experience.

WordPress Cloud Hosting vs. Regular Hosting

The advantages of cloud hosting are even clearer when you compare the advantages of WordPress cloud hosting vs. regular hosting side-by-side. The cloud hosting benefits are apparent, and you get the maintenance support you need to run your business’s website.

FeatureWordPress Cloud HostingTraditional Hosting
ScalabilityHighly scalableSlower speeds
SpeedFast and responsiveFast and responsive
PerformanceHigh performanceLimited performance
SecurityHigh security measuresBasic security
FlexibilityHighly flexibleLimited flexibility
CostSlightly higher costLower cost
MaintenanceManaged by providerManaged by website owner

As you can see, WordPress cloud hosting offers a range of benefits over traditional hosting, including scalability, speed and performance, security, and flexibility. But it is slightly more expensive than traditional hosting, as it includes advanced features and is managed by the hosting provider. These advanced features offer you peace of mind and give you back your time and energy so you can focus on running your business and not troubleshooting your website.

Traditional hosting, on the other hand, is less expensive and typically requires more maintenance from the website owner. Ultimately, the choice between WordPress cloud hosting and traditional hosting depends on your specific needs and budget.

Experience the Advantages of Cloud Hosting

You can host your WordPress website using any type of web hosting, but it’s difficult to ignore the clear benefits of hosting in the cloud. Cloud hosting is fast, scalable, redundant, secure, SEO-friendly, and backed by unparalleled customer support. 

In addition to the benefits stated above, Pressable offers customers tons of features, like a 30-day money-back guarantee on all hosting plans, free migration of your website to our platform performed by the Pressable support team, free SSL certificates powered by Let’s Encrypt, and free Jetpack Security to provide an added layer of safety and protection for your WordPress websites. Have questions about how Pressable’s WordPress hosting plans can help keep your site safe? Interested in seeing our managed WordPress hosting platform in action?

Amanda Tsourakis

Amanda serves as the Head of Sales and Enablement for Pressable. She's worked in the tech space for well over a decade and has spent the majority of that time building/training/leading teams. She loves travel and adventure and when she's not working, you can find her spending time with her family, lounging pool/beach-side, playing tennis, working out, and meeting people/making friends all along the way!

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