We implement website visit tracking in order to fairly quantify a site’s consumption of system resources. Each plan has an allotment of visits. See our pricing for further information.
A visit is tabulated when a single browser loads a site in a 24-hour period. In other words, a browser can visit several pages within a site in a 24-hour period, but only one visit will be tabulated.
If an account goes over its visits limit, the account owner will see an alert in their my.pressable.com control panel. We will never disable a site for going over its visits limit. Our unique visit overage rates are $1.20/1K visits. We can add visits to any plan at a lesser rate of $8/10K visits – simply contact sales for assistance with that.
Page View Providers
Pressable supports two methods for calculating visits:
- Gauges (default)
- Pressable Insights Page Views (opt-in)
In either case, Pressable never stores, tracks, or uses any tracking data to sell or market to your site’s visitors.
By default, all accounts and sites use Gauges. However, the Support team can enable Pressable Insights Page Views instead, at either the account level or site level.
- When enabled at the account level, the selected provider applies to all existing sites and any new sites created under that account.
- When configured at the site level, the provider applies only to that specific site. It does not apply to any clones or other sites in the account.
How Visit Calculation Differs Between Gauges and Pressable Insights
Gauges
Gauges is a third-party analytics provider. It anonymously tracks a visit by adding an anonymous cookie to a visitor’s browser. The only data/value tied to that cookie is a simple value of 1 and the cookie automatically expires in 24 hours.
When a visitor comes to your site, Gauges will look for the cookie. If one doesn’t exist, they are counted as a unique visitor and the anonymous cookie is created with a value of 1. If the visitor already has the anonymous cookie, they are not counted as a unique visitor.
No personal identifiable information is captured. The anonymous visitor stats are only accessible in aggregate, and we are not able to access or report on individual visitors using Gauges.
Gauges respects browser requests, including Do-Not-Track settings.
Gauges uses:
- JavaScript
- Browser-based tracking methods
- Cookies (for deduplication)
Because it operates on the front end, Gauges:
- Excludes many bots
- Tracks human-initiated page loads more precisely
- Filters traffic using its own proprietary methods
While Gauges is generally considered compliant, even with strict Government privacy laws, we do offer a Data Processing Agreement (DPA) for customers who would like one.
Gauges data is available in your MyPressable Control Panel.
Pressable Insights Page Views
Pressable Insights is an internal system that counts visits using server-side page requests, not JavaScript or cookies.
This means it counts visits by:
- Tracking requests handled by Pressable’s infrastructure
- Does not use cookies
- Does not inject JavaScript
- Does not send data to any third-party service
Pressable Insights frequently records higher visit numbers than Gauges.
This happens because server-side counting:
- Can include more bot or automated traffic
- Logs all valid page requests received by the server
- Does not rely on browser execution, which naturally filters some requests
This does not indicate a problem with your site. It is simply a different methodology.
GDPR & Privacy Considerations
Using Gauges
Because Gauges is a third-party analytics provider, its own privacy and data-handling policies apply. It relies on browser-side tracking methods such as cookies.
Pressable does offer a Data Processing Agreement (DPA) for customers who would like one.
Using Pressable Insights Page Views
Pressable Insights does not use cookies, JavaScript tracking, or any external services. All visit processing happens entirely on Pressable’s internal servers, meaning it introduces no additional GDPR considerations beyond standard server-side logging.
Which Option Should You Choose?
Gauges (Default):
Best for customers who want visitor counts similar to traditional web analytics tools that attempt to filter bots and track humans more precisely.
Pressable Insights Page Views (Opt-In):
Pressable Insights Page Views is ideal for customers who want a fully internal, cookie-free, JavaScript-free tracking method that provides a more comprehensive count of all page requests.
If you’d like to switch your account or a specific site to Pressable Insights Page Views, contact our Customer Success Team, and we’ll be happy to assist.
If you have any questions, please contact the billing team at billing[@]pressable.com.