We measure website visits and storage usage to fairly quantify a site’s consumption of platform resources for billing purposes. Each plan has an allotment of visits and storage. See our pricing for further information.
A visit is tabulated once per visitor per day (the current UTC day). A visitor can browse multiple pages on a site during the day but will only be counted as one unique visit. Storage usage is the sum of disk space used across all sites on your account, including files and databases for each site.
Overage Rates
Unique visit overage rates are $1.20 per 1,000 visits. Storage overage rates are $1.00 per GB. If you anticipate needing more visits or storage on an ongoing basis, you can add visits at a reduced rate of $8 per 10,000 visits, or storage at $0.50 per GB per month, up to 200 GB. Storage needs beyond 200 GB are subject to a different pricing model. Contact sales for help with either.
When Overages Are Charged
Overage fees are charged automatically when your plan’s limits are exceeded. The period evaluated depends on your billing cadence:
- Monthly plans: Overages are evaluated from billing date to billing date – for example, from the 12th of one month to the 12th of the next.
- Annual plans: Overages are evaluated by calendar month.
Alerts and Notifications
If an account goes over its visits or storage limit, the account owner will see an alert in their my.pressable.com control panel.
- A banner appears when you reach 80% of your plan’s visit or storage limit.
- A second banner appears when you have exceeded your limit.
When your overage reaches or exceeds $10, you will also receive an email notification.
How Visits Are Tracked
Pressable supports two methods for calculating visits:
- Fathom Analytics (f/k/a Gauges) (default)
- Pressable Insights Page Views (opt-in)
In either case, Pressable never stores, tracks, or uses any tracking data to sell or market to your site’s visitors.
By default, all accounts and sites use Gauges. However, the Support team can enable Pressable Insights Page Views instead, at either the account level or site level.
- When enabled at the account level, the selected provider applies to all existing sites and any new sites created under that account.
- When configured at the site level, the provider applies only to that specific site. It does not apply to any clones or other sites in the account.
How Visits Are Calculated
Fathom Analytics (f/k/a Gauges)
Fathom Analytics, formerly known as Gauges, is a third-party analytics provider. It anonymously identifies unique visitors without using cookies.
When a visitor accesses your site, the visitor’s IP address and User-Agent are combined into an anonymous SHA-256 hash using a server-side cryptographic salt. This anonymous hash is then compared against hashes already generated for that site during the current UTC day.
- If a matching hash already exists, the visitor is not counted as a new unique visit.
- If no matching hash exists, the visitor is counted as a unique visit.
The cryptographic salt rotates automatically every day at midnight UTC. Because the salt changes daily, the same visitor receives a different anonymous hash on the following day and can be counted as a new unique visitor for that day.
No personally identifiable information (PII) is accessible through this process. The underlying IP address and User-Agent are only used to generate the anonymous hash and are not exposed as part of visitor reporting. Visitor statistics are only available in aggregate, and individual visitors cannot be identified.
FA/Gauges respects browser requests, including Do-Not-Track settings.
FA/Gauges uses:
- JavaScript
- Browser-based tracking methods
- Anonymous server-side hashing for visitor deduplication (no cookies)
Because it operates on the front end, Gauges:
- Excludes many bots
- Tracks human-initiated page loads more precisely
- Filters traffic using its own proprietary methods
While FA/Gauges is generally considered compliant, even with strict government privacy laws, we do offer a Data Processing Agreement (DPA) for customers who would like one.
FA/Gauges data is available in your MyPressable Control Panel.
Pressable Insights Page Views
Pressable Insights is an internal system that counts visits using server-side page requests, not JavaScript or cookies. We also maintain a list of known bots which are excluded from these counts.
This means it counts visits by:
- Tracking requests handled by Pressable’s infrastructure
- Does not use cookies
- Does not inject JavaScript
- Does not send data to any third-party service
Pressable Insights frequently records higher visit numbers than Gauges.
This happens because server-side counting:
- Can include more bot or automated traffic
- Logs all valid page requests received by the server
- Does not rely on browser execution, which naturally filters some requests
This does not indicate a problem with your site. It is simply a different methodology.
How Storage Is Calculated
Your account’s storage usage is the sum of disk space used across all sites on your account. Storage is measured using user-space accounting — only files in your site’s writable space are counted.
What counts toward your storage:
- Your uploads, media, and files in wp-content
- Plugins and themes you have installed
- Cache files, build artifacts, log files, or any other files you have added to your site — regardless of where on the filesystem they are stored
What does not count toward your storage:
- WordPress core files (shared platform files managed by Pressable)
- Pressable-managed plugins (such as the platform-provisioned versions of Jetpack and WooCommerce)
- Your site’s database (tracked separately and not included in your storage metric)
How often it updates: Storage measurements are pulled from each site once per day overnight. The number you see in your dashboard reflects the most recent nightly snapshot, so a large upload made an hour ago won’t appear until the next day’s run.
How it’s used for billing: For overage calculations, we don’t take a single snapshot at the end of your billing cycle. Instead, we average your daily storage totals across every day of the cycle. That way, a temporary spike – for example, a one-day file upload that you later cleaned up – won’t disproportionately drive your bill.
Why doesn’t my storage match what I see in SSH or a plugin?
Storage in MPCP is calculated using user-space accounting, which measures only files charged to your site’s writable space. When you run du in an SSH session or use a plugin like My Simple Space or WP Site Health, the numbers will typically be higher. Those tools report everything visible from your SSH session — including shared platform files, WordPress core, and symlinked paths that Pressable manages on your behalf. Those shared files are not charged to your storage.
GDPR & Privacy Considerations
Using Fathom Analytics (f/k/a Gauges)
Because Fathom Analytics (f/k/a Gauges) is a third-party analytics provider, its own privacy and data-handling policies apply. It does not use cookies to identify unique visitors. Instead, unique visitors are identified using anonymized server-side hashing of the visitor’s IP address and User-Agent.
Pressable does offer a Data Processing Agreement (DPA) for customers who would like one.
Using Pressable Insights Page Views
Pressable Insights does not use cookies, JavaScript tracking, or any external services. All visit processing happens entirely on Pressable’s internal servers, meaning it introduces no additional GDPR considerations beyond standard server-side logging.
Which Option Should You Choose?
Fathom Analytics (f/k/a Gauges) (Default):
Fathom Analytics (f/k/a Gauges) is a cookie-free, third-party analytics service that uses JavaScript together with anonymous server-side hashing to identify unique visitors.
Best for customers who want visitor counts similar to traditional web analytics tools, using browser-based tracking and anonymous visitor deduplication to better represent human traffic while filtering much of the automated bot traffic.
Pressable Insights Page Views (Opt-In):
Pressable Insights Page Views is ideal for customers who want a fully internal, cookie-free, JavaScript-free tracking method that provides a more comprehensive count of server-side page requests.
If you’d like to switch your account or a specific site to Pressable Insights Page Views, contact our Customer Success Team, and we’ll be happy to assist.
If you have any questions, please contact the billing team at billing[@]pressable.com.